Carrie Underwood, who launched the CALIA By Carrie Underwood line of athleisure wear five years ago at Dick’s Sporting Goods, announced the launch of her new fitness app, fit52. The app’s launch comes on the eve of the publication of her first book, “Find Your Path: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life.”
“Fitness is a true passion for me,” says Underwood. “The fit52 app incorporates what I’ve been doing myself for years, and we’ve made it easy and totally accessible for anyone that wants help to work in working out. We worked really hard to create a high-quality, user-friendly app that is designed for busy people and their busy lives. fit52 meets you wherever you are on your health journey, and I’m so proud of it.”
Users of fit52 can expect a wide variety of workout routines that can be done under 30 minutes. Annual subscriptions are $1 a week or $52 a year.
“Many people are motivated to achieve their fitness goals by working out with friends. Yet most fitness apps are targeted at solo workouts,” said Pauline Moller, CEO at Creative Labs. “When Carrie came to us with this concept, we saw a great opportunity to create a platform that is fun, community-focused and relieves the burden of over-complicated programs that align with people’s schedules and motivations. We are incredibly excited to work with Carrie to develop this program further!”
Photo courtesy Carrie Underwood