A Nike-sponsored study from the University of Colorado found that Nike’s Zoom Vaporfly was more efficient for runners than the Nike Zoom Streak 6 and Adidas’ Adizero Adios Boost 2.
Category: Sports/Fitness
Nuun Signs On As Official Hydration Partner Of Motiv Sports
Nuun’s hydration products will be served on course in 2018 at all Motiv running events in the United States, excluding the Ugly Sweater Run series, to over 140,000 participants including the Surf City Marathon and Half Marathon, JetBlue Long Beach Marathon, Portland Shamrock Run and the Destination Races Wine Country Half Marathon Series.
Adidas Seeks To Dismiss Rick Pitino’s Lawsuit
In a motion filed in the Western District of Kentucky, Adidas asked a federal judge to dismiss former University of Louisville men’s basketball coach Rick Pitino’s civil lawsuit against the company.
ComScore: Online Sales Climb Over 20 Percent On Thanksgiving/Black Friday
ComScore reported U.S. desktop retail e-commerce sales for Thanksgiving Day rose 22 percent while Black Friday rose 20 percent. Thanksgiving Day sales reached $1.57 billion to surpass the billion-dollar threshold for the fourth consecutive year. Black Friday (November 24) followed reached $2.36 billion, marking the first time it reached the $2 billion milestone from desktop sales alone.
Implus Unveils Plan To Bolster Sales Team
Said Bert Pictor, senior vice president at Implus Specialty, “We believe that we have to be present to win, for our brands and for our customers. We have built a unique value proposition with the brands we own.”
Polar Signs Ed Cheserek
Polar, the maker of heart rate sensors, activity trackers and wearable sports technology, welcomed 17-time NCAA champion and Kenyan-born professional distance runner Ed Cheserek to its Pro team.
Adobe: Online Sales Climb 18 percent Over Thanksgiving/Black Friday
According to Adobe Analytics, U.S. retailers generated a record $7.9 billion in online sales on Black Friday and Thanksgiving, an 18 percent gain over the prior year.
Adidas To Sponsor South Alabama
The University of South Alabama formed a new partnership with Adidas in which the Portland, OR-based company will be the official athletic apparel and accessories brand for the Jaguars.
Lauren Hobart Makes Appearance In Dick’s Holiday Campaign
Lauren Hobart, who was promoted to president of Dick’s Sporting Goods in May, makes an appearance in several executions of Dick’s Sporting Goods’ holiday television commercials.
Marcato Responds To Deckers’ Vow To Add Independent Directors
Marcato Capital Management LP, the San Francisco-based investment manager that is trying to replace the of Deckers Brands with its own candidates, issued a statement following Deckers’ announcement that it intends to appoint at least two new independent directors by its 2018 Annual Meeting of Stockholders.
CEP Appoints Footwear Category Manager
April Wilson has joined the CEP and Medi division as footwear category manager in order to further grow the brands in the U.S.
New Studies Show Brain Impact Of Youth Football
School-age football players with a history of concussion and high impact exposure undergo brain changes after one season of play, according to two new studies conducted at UT Southwestern Medical Center in Dallas and Wake Forest University in Winston-Salem and presented Monday at the annual meeting of the Radiological Society of North America (RSNA).
JackRabbit Acquires Austin’s Rogue Running
JackRabbit has acquired Rogue Running, which operates one store in Austin.
Peloton Secures Guinness Record For Largest Live Cycling Class
Peloton, the cycling studio specialist, secured a Guinness World Records title for the largest live cycling class.
Aisle Talk, Week Of November 20
Top headlines from the active lifestyle industry you may have missed this week.
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