The University of South Alabama formed a new partnership with Adidas in which the Portland, OR-based company will be the official athletic apparel and accessories brand for the Jaguars.
“We are excited about this partnership with Adidas,” Jaguar Director of Athletics Dr. Joel Erdmann said. “The aspects of the agreement will obviously have a positive impact on our financial bottom line, but equally important is our access to the direct team sales program and Adidas’ sincere desire to have South Alabama Athletics representing the Adidas brand. Recognition must to go to Deputy Athletic Director Daniel McCarthy, as he has been the point person throughout this process and will continue to lead the transition over the next several months.”
The new deal begins on June 1, 2018, and runs through May 31, 2025. Adidas will supply all footwear, apparel, uniforms, accessories and equipment for each of South’s 17 sport programs. Additionally, the university will participate in the Adidas Team Program, which features direct team sales.
The contract also includes an annual allowance for complimentary gear for Jag Athletics as well as potential incentives — in cash and complimentary allotment — based on competitive performance.
“Our mission is to help athletes perform better and through our new partnership we’ll outfit the Jaguars with our newest and most innovative footwear, apparel and equipment,” said Jim Murphy, director of NCAA Sports Marketing at Adidas America. “We believe sport has the power to change lives and over the next seven years we look forward to helping South Alabama Athletics succeed in its mission to develop leaders who achieve academic and athletic excellence.”
Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami (Fla.), Mississippi State, Nebraska, North Carolina State and Texas A&M. Adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB) and Major League Soccer (MLS).