Lauren Hobart, who was promoted to president of Dick’s Sporting Goods in May, makes an appearance in several executions of Dick’s Sporting Goods’ holiday television commercials.

By all accounts, this is the first time Hobart has appeared in a campaign. The retailer has traditionally not used a spokesperson.

In the campaigns, she highlights the retailer’s free shipping, easy in-store returns, buy-online, pick-up i-store, its “Best Price Guarantee, and promises the retailer will have extra registers open during the holiday selling period. She also highlights the “positive impact of the playing sports” and “giving a gift that matters.”

The following are some executions:


Photos/video courtesy of Dick’s Sporting Goods