New Balance Donates To UMass Boston

The University of Massachusetts Board of Trustees unanimously approved the creation of the Dr. J. Keith Motley Chair for Sports Leadership & Administration at UMass Boston.  The chair will head a new sports management and leadership Bachelor of Arts program enabled by a $5 million pledge – the largest in UMass Boston history – from Boston-based New Balance.

Read More

FIBO To Make U.S. Debut

On December 5 to 8, FIBO — the world’s largest interactive showcase of fitness, health and wellness innovation — will make its United States debut at the Orange County Convention Center in Orlando, FL. The event is produced by Reed Exhibitions.

Read More

Varsity Brands Launches Fourth Annual School Spirit Awards

Varsity Brands announced the launch of its 2019 Varsity Brands School Spirit Awards, a national awards program celebrating student achievement in America’s high schools. Officially commencing today on National School Spirit Day, the Varsity Brands School Spirit Awards invites high schools nationwide to participate in National School Spirit Day by hosting on-campus pep rallies and sharing their school spirit on social media.

Read More

Technogym’s Revenues Climb In First Half

Technogym, based in Cesena, Italy, reported revenues on a currency-neutral basis increased 3.6 percent in the first half ended June 30 to €272.9 million and gained 8.3 percent on a currency-neutral basis. The gains were paced by significant growth in North America.

Read More

Champion To Open Store In Chicago

Champion Athleticwear is continuing to expand the company’s retail footprint with the company’s first store in Chicago and the company’s third in the U.S. overall. The store is at 1520 North Milwaukee Avenue.

Read More

NFL Experience In Times Square To Close

The Times Square-based NFL Experience—a 40,000-square-foot attraction featuring a 4-D roller-coaster theater—is closing doors on September 30 after being open for just 10 months, according to the New York Post. The project—a joint venture between the NFL and Cirque du Soleil—was not able to meet its financial goals.

Read More

Athleta to Introduce Men’s Athleisure Line

Gap Inc. announced the launch of Hill City, a men’s athleisure brand. Hill City is slated to launch mid-October available exclusively at hillcity.com, and pieces from the brand will also be displayed at 50 select Athleta locations.

Read More

Mizuno Brings Back Project Zero

In its second year, Project Zero, a partnership with Fleet Feet and Breast Cancer Research Foundation, highlights personal stories of strength, perseverance and support, while donating a portion of proceeds from each purchase of the special edition Bcrf Waveknit R2 running shoes and other BCRF branded gear.

Read More
Loading

Pin It on Pinterest