While the company is focused on improving the Columbia, Sorel and Prana businesses through investments in innovation and marketing, the company only has to look as far as its Mountain Hardwear brand and new leadership and direction to see early results of similar efforts.
Category: Sports/Fitness
Adidas signs 2024 NFL Rookie Classmates to Athlete Roster
2024 NFL Rookie Classmates Xavier Legette, Adonai Mitchell, Rome Odunze, Michael Penix, Jr. signed with Adidas as they begin their pro careers.
Report: U.S. Footwear Market Flat Year-Over-Year in First Quarter
Circana is reporting that the footwear market turned a corner in the first quarter, in terms of retail sales, as U.S. footwear industry sales revenue remained on par with Q1 2023, at $9.1 billion, and units sold experienced a 1 percent lift.
Beacon Athletics and Aer-Flo Sports Announce New VP of Sales and Marketing
Gregg Nelson joins the organizations with “an extensive background in the sports business and deep experience leading sales and marketing teams that have sold to universities, pro teams, architects, and both contractors and general contractors.”
Report: Sporting Goods Manufacturers’ Sales Grew 4.2 Percent in 2023
In 2023, the sporting goods industry grew 4.2 percent compared to 2022, reaching $121.66 billion, according to the SFIA report, and grew 26.8 percent compared to 2019 pre-pandemic levels.
Crunch Fitness to Officially Open 63rd Crunch Franchise
Crunch Fitness, is opening Crunch Poinciana, a 35,000-square-foot fitness facility in Poinciana, FL with a grand opening on April 27.
Skechers USA Gets International and DTC Lift to Post Solid First Quarter Results
DTC sales grew 17.3 percent to $829.8 million for the quarter, including increases in APAC of 16.5 percent, AMER of 10.5 percent, and EMEA of 62.4 percent. Direct-to-consumer volume increased 15.5 percent and average selling prices increased 1.6 percent.
EXEC: Mips Continues to Turn the Business Around in Q1 After Tough 2023
For the consecutive second quarter, Mips delivered growth in the Bike sub-category and has seen inventory levels of helmets with consumers and retailers returning to healthier levels.
EXEC: Ahead, Craft, Cutter & Buck Parent Sees Sales Decline Cut into Bottom Line
The Swedish-based owner of Ahead, Auclair, Craft, Cutter & Buck, and Tenson reported that first-quarter net sales decreased 7 percent to SEK 1.995 billion. Regionally, Central Europe, followed by the U.S., performed best in sales volume.
TruFit Athletic Clubs Appoints Acting CEO
The company reported that the new acting CEO, Joe Pritchard, has a background in healthcare leadership and a commitment to wellness and brings over 45 years of business experience to TruFit.
Hoka to Open New Retail Store in Honolulu
Ala Moana Center, Hawaiʻi’s largest open-air shopping center, located steps away from Ala Moana Beach Park, will welcome Hoka as a tenant next month.
Escalade Inc. Swings to Q1 Profit as Gross Margins Spike
Total net sales increased 0.7 percent year-over-year to $57.3 million in the first quarter, primarily due to a return in normalized seasonal demand for basketball products, outdoor games and archery.
Middle Atlantic PGA Names Director of Business Affairs
Tony Kovacic will oversee partnerships and sponsorships to enhance support for MAPGA members, youth and player development programming and the Association’s charitable foundation, PGA Reach Middle Atlantic.
Golftec Opens in Manhattan
The flagship venue features the company’s proprietary game improvement technology and professional coaching for members to learn, practice and access the right clubs.
Gold’s Gym Opens at The Pike on Long Beach
This is the first club on Long Beach for Gold’s Gym and the only gym at The Pike. The group pledged a $15 million investment in transformative remodels across multiple clubs in the market.
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