Adidas Partners With IUPUI Athletics

Adidas entered into a seven-year partnership with IUPUI Athletics to become the official athletic footwear, apparel and accessory brand of the Jaguars through the 2024-2025 season.

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BSN Sports Acquires Teamline

BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced the company has completed the acquisition of Teamline LTD, based in Irving, TX.

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LA Fitness Announces Launch Of Its First Ever Podcast

LA Fitness officially launched the Living Healthy Podcast, an extension of the Living Healthy blog but in an audio format, which will serve as an additional resource for members and listeners to help them better stay on track with their health and fitness goals.

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