Sports/Fitness | SGB Online

Bodyarmor To Become Official Sports Drink Of March Madness

Nov 15, 2018

Bodyarmor, the sports drink, announced that the brand will become the Official Sports Drink of NCAA championships, including March Madness, beginning in 2019.

Tony Hawk Establishes Brand Consultancy

Nov 15, 2018

Tony Hawk announced the launch of D/CAL, a hybrid brand consultancy and creative agency, with co-founders Adam Wilson (Carhartt, McGarryBowen), Jared Prindle (Tony Hawk Inc., 900 Films), and Ryan Maconochie (Arc, Leo Burnett, Trisect).

Nike Announces 10 Percent Increase In Quarterly Dividend

Nov 15, 2018

Said Mark Parker, chairman, president and CEO of Nike Inc. “This is our 17th consecutive year of increasing dividend payouts, and combined with the new four-year $15 billion share repurchase program announced this summer, this commitment shows our continued confidence in Nike’s ability to deliver sustainable, profitable, capital-efficient growth over the long-term.”

Hyperice Signs JuJu Smith-Schuster As Ambassador

Nov 15, 2018

Hyperice Inc., known for its recovery devices, announced its partnership with popular video gamer and NFL wide receiver, JuJu Smith-Schuster, as part of its quest to advance health and wellness within the eSports community.

Newton Running Supports National Runner’s Safety month

Nov 15, 2018

Newton Running announced that it will be supporting National Runner’s Safety month with a focus on women’s safety.

Chicago Cubs Tag Swagtron As Official Electric Scooter and eBike

Nov 15, 2018

The Chicago Cubs are partnering with Swagtron as the team’s official electric bike, scooter, skateboard and hoverboard for the 2019 season.

Arena Signs Egyptian Talent Farida Osman

Nov 15, 2018

Arena announced that it has signed World Championship medallist Farida Osman in a sponsorship deal that runs through to the 2020 Tokyo Olympics. The 23-year-old Egyptian, a freestyle and butterfly sprinter, won the 50m butterfly bronze at the 2017 World Championships in Budapest.

Nike To Open Nike NYC On Thursday

Nov 14, 2018

Nike Inc. will open its newest Nike House of Innovation, on Thursday as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store located at 650 Fifth Ave. Nike NYC is “the pinnacle expression of modern retail, representing the best of Nike global product, experiences and sport innovation.,” according to a statement.

Nike Names Craig Williams President Of Jordan Brand

Nov 14, 2018

Nike Inc. announced that effective Jan. 14, 2019, Craig A. Williams will become president of Jordan Brand. Williams joins Jordan Brand from The Coca-Cola Co., where he most recently served as senior vice president, The Coca-Cola Co. and president of The McDonald’s Division (TMD) Worldwide.

Athletes From Alternative Sports Come Together To Build Deeds Alone

Nov 14, 2018

Athletes across 10 alternative sports are teaming up to build Deeds Alone, a digital hub for fans and consumers that will launch at the end of January 2019.

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