Sports/Fitness

Tough Mudder Consents To Bankruptcy Proceedings

Jan 20, 2020SGB Updates

The majority shareholder of Tough Mudder, Will Dean, and the endurance event's board of directors have consented to bankruptcy proceedings for the company as well as a sale to Spartan Race. (Read More)

Puma Signs First American Professional Soccer Team

Jan 20, 2020SGB Updates

New Mexico United announced a new partnership with Puma, becoming the first American professional soccer team to partner with Puma. (Read More)

Fanatics Partners With Miami Marlins

Jan 20, 2020SGB Updates

The Miami Marlins and Fanatics announced a 10-year omnichannel retail partnership. The deal represents the fourth MLB club to partner with Fanatics. (Read More)

Fleet Feet To Open Two Locations In Texas

Jan 20, 2020SGB Updates

Fleet Feet announced its plans for expansion in Texas in 2020 with the opening of two new locations. The first location will open in San Antonio in March and will become the third San Antonio store for the brand. The second location will open in Plano in April and will mark the first Fleet Feet location in the Dallas area. (Read More)

Under Armour To Introduce Joel Embiid Signature Shoe

Jan 17, 2020SGB Updates

Philadelphia 76ers All-Star center Joel Embiid announced he will launch his first signature shoe with Under Armour later this fall. (Read More)

Gap Inc. No Longer Pursuing Separation Of Old Navy

Jan 16, 2020SGB Updates

Gap Inc. announced that the company no longer intends to separate Old Navy into a standalone public company. The company also announced that Neil Fiske, president and CEO of Gap brand, will leave the company. (Read More)

Fanatics Signs 10-Year Partnership With Notre Dame

Jan 16, 2020SGB Updates

Fanatics has formed a 10-year alliance with the University of Notre Dame to become the university’s primary apparel, headwear, and hard goods partner starting in January 2021. The Notre Dame athletics’ apparel partnership with Under Armour will remain unchanged. (Read More)