Sports/Fitness

Momentous Closes $5 Million Series A Funding Round

Momentous, the performance nutrition company based in Jackson Hole, WY, closed $5 million in Series A funding led by Los Angeles based firm FitLab, an investment fund focused on advancing human performance. Momentous joins a select group of performance brands in the FitLab portfolio, such as Laird Hamilton and Gabrielle Reece’s XPT and leading digital fitness platform Freeletics. (Read More)

Adidas Launches Retail AR Experience With Eyecandylab

Eyecandylab , which specializes in creating interactive video-triggered augmented reality experiences, has developed a concept with Adidas that brings storytelling and immersive experience within a physical store to a new level. The project raises awareness of Adidas' sustainably manufactured products made from recycled ocean plastic. (Read More)

RECALL: ISO7X Isometric Exercise Devices

About 1,500 ISO7X Isometric Exercise Devices sold at Burlington Stores are being recalled. According to a statement from the CPSC, the handle grips on each end can break during use and cause parts to be forcefully ejected from the shaft. (Read More)

New Balance Signs Dejounte Murray

New Balance has signed San Antonio Spurs guard Dejounte Murray to an endorsement deal with New Balance. Murray joins Kawhi Leonard of the Los Angeles Clippers and Oklahoma City Thunder rookie Darius Bazley. (Read More)

Mirror Announces Expansion Of Retail Fleet

Mirror, which makes a reflective LCD display for following workouts at home, announced an expansion of its retail store fleet. Mirror will be adding locations at Westfield Century City in Los Angeles and Stanford Shopping Center in Stanford, CA to its existing location in the Flatiron District in New York City. (Read More)

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