Momentous, the performance nutrition company based in Jackson Hole, WY, closed $5 million in Series A funding led by Los Angeles based firm FitLab, an investment fund focused on advancing human performance. Momentous joins a select group of performance brands in the FitLab portfolio, such as Laird Hamilton and Gabrielle Reece’s XPT and leading digital fitness platform Freeletics. (Read More)
Lululemon has opened a 19,700-square-foot “experiential” store at Mall of America. Modeled after its store in Chicago’s Lincoln Park neighborhood, the location includes studios for yoga and HIIT activities, a Fuel Bar and a gear trial program. (Read More)
Eyecandylab , which specializes in creating interactive video-triggered augmented reality experiences, has developed a concept with Adidas that brings storytelling and immersive experience within a physical store to a new level. The project raises awareness of Adidas' sustainably manufactured products made from recycled ocean plastic. (Read More)
About 1,500 ISO7X Isometric Exercise Devices sold at Burlington Stores are being recalled. According to a statement from the CPSC, the handle grips on each end can break during use and cause parts to be forcefully ejected from the shaft. (Read More)
Channel Signal's Runner-to-Runner Report reveals the top issues facing buyers of running footwear included shoelaces, out-of-the-box comfort and the ability to add a custom orthotic. (Read More)
New Balance has signed San Antonio Spurs guard Dejounte Murray to an endorsement deal with New Balance. Murray joins Kawhi Leonard of the Los Angeles Clippers and Oklahoma City Thunder rookie Darius Bazley. (Read More)
Mirror, which makes a reflective LCD display for following workouts at home, announced an expansion of its retail store fleet. Mirror will be adding locations at Westfield Century City in Los Angeles and Stanford Shopping Center in Stanford, CA to its existing location in the Flatiron District in New York City. (Read More)
Mendi, a women-owned sports recovery brand, closed its first round of financing, securing $800,000 from a varied network of investors including Oregon Sports Angels, professional athletes and sports medicine practitioners. (Read More)
Lacrosse Unlimited, which operates 43 stores across twelve states, has collaborated with New York City-based streetwear brand Staple Pigeon on a limited-edition collection. (Read More)
Hyokyoung Lee from Institut Français de la Mode, France and Hope Kemp-Hanson from Savannah College of Art and Design, USA were announced the winners of the 2019 Adidas x Woolmark Performance Challenge, presented at a special event in Munich, Germany. (Read More)
