Fila 2018 Championships, Core and Fundamentals tennis collection breaks the rules of traditional white with elegance and style.
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741

Nicole Cardoza … Bringing Mindfulness Into The Classroom With Yoga Foster
In celebration of Yoga Day 2018, we sat down with Nicole Cardoza, Founder of Yoga Foster to learn more about the company’s mission, her just-announced partnership with Core Power Yoga, and teaching the ‘practice’ of mindfulness in classrooms as part of a wellness curriculum.

One-On-One With Jared Peterson, Co-Founder, Cairn
One-On-One With Jared Gear Up, Give Back … Pairing Commerce With Recycling

One-On-One With Josh Sprague, Founder & CEO, Orange Mud
One-On-One With Josh Sprague, Founder & CEO, Orange Mud

Fabric Technology … New Releases From Polartec And Black Diamond
Fabric Technology … New Releases From Polartec and Black Diamond

Stephen Curry “Verified” Video + Pop-Up Shop
Under Armour opened a pop-up shop today in Oakland, CA that will stay open through tomorrow at 1500 Broadway in response to Stephen Curry’s third NBA finals win.

Profile … Nicole Brown, Founder, Women Who Hike x Merrell Chameleon 7 Storm XX Hiker
Profile … Nicole Brown, Founder, Women Who Hike x Merrell Chameleon 7 Storm XX Hiker

The Rock x Under Armour … Donate A Workout Gym To A Military Base On Memorial Day
The Rock x Under Armour … Donate A Workout Gym To A Military Base On Memorial Day and drop The Rock’s first signature shoe — the Project Rock 1 (PR1).

Fendi Swapped Its “F” With Fila’s Iconic Logo
Sportswear Continues to Inspire The Catwalk The iconic Fendi logo was created by its creative director, Karl Lagerfeld, pictured below right, and has remained one of the most recognizable luxury brands for more than five decades with Mr. Lagerfeld at the helm. In collaboration with Scottish-born, London-based graphic artist Hey Reilly, who specializes in re-appropriating […]

Supreme x Nike x NBA
Supreme is back, presenting their upcoming collaboration with Nike x NBA. Nike, who holds the license to make all of the official on-court gear this NBA season, has teamed up with Supreme on a four-piece capsule collection featuring a jersey, shorts, jacket and Nike Air Force 1 sneakers embellished at least once with every NBA […]

Masterpiece Of Engineering: Spyder Velocity 18 Alpine Speed Suit
Masterpiece Of Engineering: Spyder Velocity 18 Alpine Speed Suit

Reebok x Gensler: Fuel Your Tank
Reebok and architecture giant Gensler have teamed up again on a concept to convert gas stations in the U.S. into fitness centers. The concept focuses on three different types of gas stations from rural America to urban cities to give people the opportunity to get fit and eat healthy. The architects at Gensler focused their […]

The Tiger Of The Himalayas
In 1990 Apa Sherpa reached the summit of Mount Everest for the first time. Since then he has taken 21 expeditions to the top of the world. Nobody else in the world has climbed the highest mountain on earth more times. And he has never lost a client. If Apa had gotten the chance to […]