Fendi Swapped Its “F” With Fila’s Iconic Logo

Sportswear Continues to Inspire The Catwalk The iconic Fendi logo was created by its creative director, Karl Lagerfeld, pictured below right, and has remained one of the most recognizable luxury brands for more than five decades with Mr. Lagerfeld at the helm. In collaboration with Scottish-born, London-based graphic artist Hey Reilly, who specializes in re-appropriating […]

Supreme x Nike x NBA

Supreme is back, presenting their upcoming collaboration with Nike x NBA. Nike, who holds the license to make all of the official on-court gear this NBA season, has teamed up with Supreme on a four-piece capsule collection featuring a jersey, shorts, jacket and Nike Air Force 1 sneakers embellished at least once with every NBA […]

Reebok x Gensler: Fuel Your Tank

Reebok and architecture giant Gensler have teamed up again on a concept to convert gas stations in the U.S. into fitness centers. The concept focuses on three different types of gas stations from rural America to urban cities to give people the opportunity to get fit and eat healthy. The architects at Gensler focused their […]

The Tiger Of The Himalayas

In 1990 Apa Sherpa reached the summit of Mount Everest for the first time. Since then he has taken 21 expeditions to the top of the world. Nobody else in the world has climbed the highest mountain on earth more times. And he has never lost a client. If Apa had gotten the chance to […]