Exaggerated Proportions Lollipop Hues + B&W Bulbous Tiered Sole … one layer perforated | one a slice of clear bubbled plastic The Sneaker tagged to the label Shoes 53045, shown above, is proportionately out of proportion to make the foot look a size + one-half bigger than it is. Clever. The Creator, French Designer, David […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Laid Back SoCal w/ Adidas x Kylie Jenner … Acrylic Nails + All
Kylie Jenner strikes gold again. Already at the helm of a billion-dollar business, she’s capitalized on her love of sweats and hoodies instead of power suits with her latest ca-ching Adidas collab. Following in the footsteps of Pharell Williams, A$AP Rocky and brother-in-law —”Ye”, “Yeeze”, “Konman”, The Louis Vuitton Don” — Kanye West, she debuts […]
Recycled Plastic, Is It Changing The Fundamental Problem?
“The plastic soup won’t go away by recycling plastic. We need materials that are nearer to nature, and in dialogue with nature. That’s where the solution is.” — Jan Boelen Is the trend for making products out of recycled plastic perpetuating our dependence or fundamentally changing the problem? Among designers working with waste materials, including ocean […]
DeMarini Cracks The Code On The Hottest Topic In Baseball … Launch Angle
DeMarini bats have been at the forefront of technology and a leading force in the baseball and softball bat industry for 30 years. The brand is insanely committed to performance with a lineup of baseball and fastpitch softball bats that are different from anything on the market. We sat down with • Josh Stenzler, DeMarini […]
The Oscars… ‘Free Solo’ Wins Best Documentary Feature
‘Free Solo’ won Best Documentary Feature at last night’s 91st Academy Awards. Congratulations to Elizabeth Chai Vasarhelyi, Jimmy Chin, Evan Hayes, and Shannon Dillon on their first Oscar win. This is the first Oscar nomination Elizabeth Chai Vasarhelyi, Jimmy Chin, Evan Hayes, and Shannon Dillon. Watch Elizabeth Chai Vasarhelyi, Jimmy Chin, and Shannon Dillon accept the […]
Merrell Is On The Hunt
Your Dog could be the First Merrell Dog Ambassador! Voting begins at 12:00 a.m. February 22 Ends 11:59 p.m. March 16 The Top 10 photos with the most votes by March 16 at 11:59 PM will be grand prize finalists. The Merrell Team will choose one grand prize winner from the Top 10 photos to win the prizes […]
Nike Basketball PG 2.5 … How many “Special Makeups” Are Defective?
Nike Basketball PG 2.5 … How many “Special Makeups” Are Defective?
Nikwax … Finding Alternatives To Be More Eco-Friendly Since 1977
Nikwax has just crossed the 40-year-old threshold as the leader in the after-care | accessory category. Many people have not discovered the brand, but once they do, they’re a customer for life. Born in 1954, Founder Nick Brown was brought up in Kent, and from the age of 10, he trekked with his Dad in […]
K2 Mindbender Collection … Built To Last
When you combine patent-pending science, along with a healthy dose of gut instinct, you have the K2’s Mindbender collection. K2 came on the scene in the 1960s when the Kirschner brothers pioneered fiberglass ski manufacturing in the U.S. Long before freeride was a discipline, K2 was looking to change what could be done with and […]
The Creators … Simone Post x Adidas
Dutch designer Simone Post, first photo, has created a series of graphic rugs from one of the hardest fashion products to recycle – old sneakers. Simone, a talented textile, print, and product designer, experiments with materials and is fascinated with creating a new product from something that often ends in landfills. Adidas saw her previous […]
The North Face ’92 Rage
The North Face drops new colors tomorrow of the brand’s ’92 Urban Streetwear Rage Collection
Sierra Designs … Come Say Hello To Your Old Friend
One of Sierra Designs biggest assets is that they are coming upon their 54th year in the outdoor business this year. George Bryant, Vice President and General Manager, Sierra Designs, (SD), pictured left, was keenly aware of and had a reverence for the heritage brand from his first day on the job in 2010 […]
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal