The Oscars… ‘Free Solo’ Wins Best Documentary Feature

‘Free Solo’ won Best Documentary Feature at last night’s 91st Academy Awards. Congratulations to Elizabeth Chai Vasarhelyi, Jimmy Chin, Evan Hayes, and Shannon Dillon on their first Oscar win. This is the first Oscar nomination Elizabeth Chai Vasarhelyi, Jimmy Chin, Evan Hayes, and Shannon Dillon. Watch Elizabeth Chai Vasarhelyi, Jimmy Chin, and Shannon Dillon accept the […]

Merrell Is On The Hunt

Your Dog could be the First Merrell Dog Ambassador! Voting begins at 12:00 a.m. February 22 Ends 11:59 p.m. March 16 The Top 10 photos with the most votes by March 16 at 11:59 PM will be grand prize finalists. The Merrell Team will choose one grand prize winner from the Top 10 photos to win the prizes […]

Nikwax … Finding Alternatives To Be More Eco-Friendly Since 1977

Nikwax has just crossed the 40-year-old threshold as the leader in the after-care | accessory category. Many people have not discovered the brand, but once they do, they’re a customer for life. Born in 1954, Founder Nick Brown was brought up in Kent, and from the age of 10, he trekked with his Dad in […]

K2 Mindbender Collection … Built To Last

When you combine patent-pending science, along with a healthy dose of gut instinct, you have the K2’s Mindbender collection. K2 came on the scene in the 1960s when the Kirschner brothers pioneered fiberglass ski manufacturing in the U.S. Long before freeride was a discipline, K2 was looking to change what could be done with and […]

The Creators … Simone Post x Adidas

Dutch designer Simone Post, first photo, has created a series of graphic rugs from one of the hardest fashion products to recycle – old sneakers. Simone, a talented textile, print, and product designer, experiments with materials and is fascinated with creating a new product from something that often ends in landfills. Adidas saw her previous […]

Sierra Designs … Come Say Hello To Your Old Friend

One of Sierra Designs biggest assets is that they are coming upon their 54th year in the outdoor business this year.   George Bryant, Vice President and General Manager, Sierra Designs, (SD), pictured left, was keenly aware of and had a reverence for the heritage brand from his first day on the job in 2010 […]

Conversation With Dustin Butcher, Creative Director, G3

G3 specializes in backcountry ski and snowboard travel. Their mission is to make that experience better for people with equipment that is simple but effective so when you’re ready to go, you’re not having to fuss with product that just doesn’t work. Dustin Butcher is the Creative Director for G3. And he is as passionate about […]