By Teresa Hartford Andrew Day was recently promoted from Senior Director of Product to Vice President and General Manager for Sierra Designs. Having started his career working for sister brand Kelty, he’s excited to lead the brand forward while paying homage to Sierra Designs heritage. We caught up with Andrew just before Outdoor Retailer last […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Pelican Dayventure Backpack Cooler Wins Two Best New Product Awards At Outdoor Retailer Show
Pelican Products, Inc., the industry leader of high-performance protective cases and coolers, is proud to have received not one, but two Best New Product Awards at Outdoor Retailer Summer Market 2019. Winning awards from both BestProducts.com and Business Insider, the new Pelican Dayventure Backpack was celebrated for its thoughtful design that makes both utility and […]
Diamond Brand Gear, an American manufacturer of outdoor gear, recently partnered with Pisgah Hospitality Partners, an Asheville-based recreation area and glamping site, to bring luxury to the wilderness. Located at Lake Powhatan Recreation Area, the Pisgah Glamping site is the first of its kind on U.S. Forest Service land. A legacy outdoor brand, Diamond Brand […]
Lighting Innovator’s Newest Creation Counters Common Dissatisfaction With New Products
Survey reveals as much as $23 billion spent annually on Outdoor Gear purchases they later regret. Campers planning their summer excursions should be aware of a new survey showing that 25-percent of self-described outdoor enthusiasts admit to regretting at least half of the outdoor gear purchases they’ve made within the last 12 months. The Outdoor […]

Perfectly portable, The Free T-Series From Leatherman
The new Leatherman Free T2 and T4 tools feature eight to ten high-functioning tools that pack down to a portable size perfect for carrying wherever your adventure takes you. The pocket tool features Free’s signature design and the distinct click that tells you the tool is open, ready to go with a magnetic design that […]

It’s Time To Implement Real Solutions To Plastic Pollution
By Teresa Hartford We live in a world of overwhelming plastic pollution. It’s estimated that Coca-Cola is one of the world’s largest producers of single-use plastic bottles with more than 130 billion produced a year. Nestle, PepsiCo and plastic bottle manufacturers are also some of the largest producers. In 2010, according to an estimate by […]

Croakies … Let Freedom Fly
Take your Fourth of July to the next level with the limited edition Croakies collection just for the holiday. The Red, White & You series of seasonally inspired prints are featured on the Original Croakies Neoprene Sunglass Strap Suiters and Belts shown below. ••• American Feathers Croakies Let freedom fly. —Did you know the bald […]

Arc’teryx … Sell This Jacket Back To Us
“It’s a circle and Arc’teryx needs your help to close the loop. We put our best energy into designing our gear. We build it to last into the wildest conditions and even possibly to outlive your adventures. We also use more finite resources from an overtapped planet than we would like. Which is why we […]

Classic Carhartt … “Move Like You Mean It” Patented Full Swing Technology
Carhartt has been innovating workwear for over 130 years. It all started when Hamilton Carhartt set out to build the best bib pant for engineers who worked the railroad yards. Before there were consumer focus groups, Hamilton talked with customers, listened to what didn’t work in their clothes and set about creating comfortable, functional and […]
A First In The Industry, Gregory’s new FreeFloat Hybrid Suspension System Offers A Dynamic Carry For Next Level Comfort On The Trail
Debuting spring 2020, the FreeFloat Hybrid suspension system combines a body-hugging fit and dynamic carry for energy-saving comfort on the trail. ••• Since 1977; the engineers, designers, backpackers and dog lovers at Gregory Mountain Products have been focused on one thing: building backpacks that you can trust. Backpacks that you can trust to carry-well, last […]
ElevenPine Introduces World’s First Dual-Fit Multi-Sport Shorts
Making Exercising More Comfortable … For Everyone ElevenPine is an emerging Boulder, CO-based athletic apparel company that is revolutionizing the cycling and fitness industries while ridding cafes and breweries of spandex-clad crotches. For 2019, ElevenPine introduces their newest and most versatile multisport shorts to date: ElevenPine Session Shorts for men and Circuit Shorts for women. […]

California Innovations NextGen High-Performance Coolers
By Teresa Hartford This week at Outdoor Retailer, California Innovations showcases proprietary technologies with the brand’s high-performance Titan and Arctic Zone coolers. From zipperless to self-inflating, deep freeze insulation, fridge cold cooling with ice walls and back saver load bearing features, the cooler category is in for a shakeup. ••• ‘We have systematically innovated every […]

Croakies … Proudly Made In Bozeman, MT
By Teresa Hartford “Often imitated but never duplicated”, Croakies products are proudly designed and Made in the USA with most of the brand’s production in Bozeman, MT. With Yellowstone and Grand Teton National Parks as the backyard, the inspiration remains unchanged—to create best-in-class retention products that inspire everyday adventure. Chris McCullough, Director, Consumer Brand Marketing […]
Happiness comes in all shapes and sizes. Eagle Creek’s new Stash Collection colorfully illustrates that versatile all-you-need packs can infuse an average day with wherever-you-roam possibilities. Versatile in wearability, the new Stash Collection offers lightweight, all-you-need stash pockets for those who can’t stop moving. Ideal for music festivals and other places where purses and backpacks aren’t […]
Blizzard Tecnica USA Promotes Justin Heanue To National Sales Manager
Blizzard Tecnica USA is pleased to announce the promotion of Justin Heanue to National Sales Manager. Heanue reports directly to Sam Cook, President of Blizzard Tecnica USA. As the National Sales Manager, Heanue will drive continued sales success by working closely with Specialty Retailers, the Blizzard Tecnica sales force and the in-house team. “Blizzard and Tecnica […]