Dick’s Sporting Goods Inc. plans to open a store at Mesa Mall in Grand Junction, CO.
Author: SGB Media
Honey Stinger Partners With Alterra Mountain Company
Honey Stinger has entered into a two-year partnership with Alterra Mountain Company, the owner and operator of 15 North American mountain destinations.
Silver Crystal Sports Appoints Sales Director
Silver Crystal Sports welcomed Mike Danischewsky as sales director.
RYU Apparel Appoints COO
RYU Apparel Inc. hired Rob Blair as its new chief operating officer. Blair has worked with Red Bull, Duer, Lululemon, Gap Body, and Nike.
Backcountry Teams Up With Natural Selection Tour As Official Outerwear And Retail Partner
Backcountry has teamed up with the Natural Selection Tour (NST), the first winter sports tour to showcase the world’s top snowboard athletes competing on natural and naturally-enhanced terrain. The Natural Selection Tour is a three-stop snowboarding competition featuring the world’s top men’s and women’s snowboarders. The tour kicks off February 3-9, 2021 with the YETI […]
VSSL Elevates Outdoor Coffee Experience With VSSL JAVA
VSSL today launched VSSL JAVA, a portable hand coffee grinder. The JAVA’s high-end construction and components are designed to deliver exceptional coffee. “We’re thrilled to finally bring the JAVA to market and to offer excellent coffee anywhere you may roam,” said Todd Weimer, founder, VSSL. “After years of research, development, testing, and tweaking, we’ve finally […]
Oiselle Hires Director Of Sports Advocacy
Oiselle hired Alison Mariella Désir as its director of sports advocacy.
TransRockies Gravel Royale Names Easton Cycling As Title Partner Of Four-Day Royal Flush Event
TransRockies Race Series named Easton Cycling as title partner of the TransRockies Gravel Royale’s four-day event, the Easton Cycling 4-Day Royal Flush. TransRockies and Easton Cycling will work together to grow participation for this new gravel event, which will be held in British Columbia, August 23-26, 2021. “We’ve been impressed with Easton’s commitment to creating […]
Felt Bicycles Renews Partnership With Pro Triathlete Ashleigh Gentle For 2021
Felt Bicycles announced that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California-based brand for the 2021 season. The Australian cyclist first joined with Felt Bicycles in 2014. Since then, she has scored several victories and top finishes in the ITU World Triathlon Series and a record seven victories at the Noosa […]
Jack Wolfskin Opens First North American Showroom In Park City
Jack Wolfskin announced the opening of the brand’s first North American showroom located in downtown Park City, UT.
With 549 retail locations in over 40 countries worldwide, Jack Wolfskin is looking to expanding its footprint with North American customers.
The North Face Introduces VECTIV Trail-Focused Footwear System
Today, The North Face dropped its VECTIV trail-focused footwear system. After two years of R&D, more than 6,000 miles of athlete testing and on-trail success, TNF introduces soling architecture for running and hiking on demanding technical, mountainous terrain. According to studies conducted by third-party research for TNF, the Flight VECTIV reduces downhill tibial impact by […]
ALTA Racks Expands Its Line Of Hitch Racks
ALTA Racks, manufacturer of no-frame-contact vertical bike racks, has expanded its accessory line that attaches to its vertical racks for an adaptable and versatile system. The ALTA Hammock Stand offers a place to relax after a long ride or waiting for friends to arrive. The ALTA Table stows in an upright position when not in […]
Academy Sports + Outdoors Announces Pricing Of Secondary Offering
Academy Sports + Outdoors Inc. announced the pricing of the previously announced underwritten secondary offering by certain of its stockholders, including affiliates of Kohlberg Kravis Roberts & Co., of 12 million shares of common stock of Academy.
Nike Loses Appeal In Fleet Feet Lawsuit
The U.S. Court of Appeals for the Fourth Circuit refused to undo a trademark ruling that forced Nike Inc. to halt an advertising campaign centered on the slogan “Sports Changes Everything.” The ruling stemmed from a 2019 lawsuit filed by Fleet Feet.
Huk To Sponsor MLF Big5
Major League Fishing (MLF) announced that Huk, the maker of fishing apparel, has signed on as the exclusive apparel sponsor of the MLF BIG5 for the 2021 season.
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