UFC, the mixed martial arts organization, announced a multi-year partnership in which Zappos.com will become the exclusive wholesale manufacturer and distributor of officially licensed UFC merchandise sold at retail in the U.S.

Under the terms of the agreement, Zappos.com will create officially licensed UFC fan gear and lifestyle apparel for men, women and kids, including clothing, footwear, headwear, and accessories. Zappos.com will have the rights on an exclusive basis in the U.S. and non-exclusively outside the U.S.

“Our merchandise and apparel are primary touchpoints that help connect our fans with UFC’s brand,” said Tracey Bleczinski, senior vice president, UFC global consumer products. “Zappos is a company of innovators, their customer service is without equal, and their reach is global. We couldn’t ask for a better brand to help us serve the more than 300 million UFC fans worldwide.”

“Through our partnership with UFC, we’re excited to bring WOW to a whole new customer,” said Kedar Deshpande, CEO, Zappos.com. “It’s a very natural relationship – we’re both Las Vegas-based organizations that share a passion for inclusivity which extends into the fitness world. UFC celebrates all its athletes equally, and we couldn’t be more humbled to welcome them into the Zappos family.”

Photo courtesy UFC