Buffalo Groupe, LLC has expanded its research capabilities with the acquisition of Longitudes Group.

Longitudes Group, with a focus on geographic-based demographic research in golf, fitness, outdoor sports and travel, is the fourth acquisition since Buffalo Groupe was founded in February 2019.

“Longitudes Group has been leading the way in sports marketing research for nearly 20 years and their passion, philosophy and focus on escape industries made them the perfect addition to Buffalo Groupe and the agencies and media properties in our Collective,” said Kyle Ragsdale, CEO, Buffalo Groupe. “Data and insights are fundamental to any work we do with our clients. Sara and the team at Longitudes Group will greatly enhance our capabilities as we guide brands to authentic and knowledgeable connections to their consumers.”

“At Longitudes Group we have been serving our clients with a unique view and foundation for high impact planning and action,” said Sara Killeen, managing director, Longitudes Group. “Joining Buffalo Groupe strengthens our connection to the full marketing process allowing research and insights to best serve our clients. Buffalo’s vision and approach complement ours and I couldn’t be more excited to see what we can build together.”

Longitudes Group will now be known as Longitudes Group, a Buffalo Groupe Company, with Killeen continuing to lead as managing director. The company will remain headquartered in Portland, OR.