Adidas announced a multi-year partnership to become the official sports apparel provider for G2 Esports, a leading esports brand.

The partnership includes the 2021 Pro Player Jersey and Kit. The companies will also collaborate on lifestyle apparel and G2 will receive exclusive industry access to Adidas’ World of Sports facility in Herzogenaurach, Germany. G2 is a European esports organization headquartered in Berlin. Germany,

Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports, said in a statement, “Today is a landmark day in G2 history. To announce a partnership with a global sports brand like Adidas is a truly special moment for all of us. To join the Adidas family as one of their partners, alongside global brands such as Real Madrid, Manchester United and Bayern Munich is a real game-changer for us and the wider esports industry.

Björn Jäger, vice president brand Adidas Central Europe, said, “We are very proud of the new partnership with G2 esports, one of the leading entertainment organizations in the gaming industry. With this partnership, we continue being a part of the growing gaming culture and are excited to tap into G2’s creativity and experience within this area. As a Berlin-based brand with global relevance G2 will help us drive brand presence not only in our home market but also reach global gaming communities.”

Photo courtesy G2 Esports