Mindbody announced the hiring of Javad Ra’ed as vice president of strategic accounts.

Ra’ed brings experience leading and managing strategic account teams having done so for brands such as IBM, Fiserv and Equifax. In his role, Ra’ed will lead and manage Mindbody’s strategic account program including new business and developing a retention strategy for Mindbody’s enterprise customers.

“We are excited to bring Javad’s expertise to join our team’s unbridled passion for our customers and products,” said Aaron Stead, chief revenue officer, Mindbody. “Javad’s international experience will allow us to scale beyond our market leadership position with North American brands and grow our revenue base in new and emerging markets. His customer-first philosophy aligns with our core values, and we look forward to the new opportunities ahead.”

In addition to developing new business opportunities, Ra’ed is charged with increasing overall product utilization with existing customers, introducing new products and offerings and customer service.

Mindbody’s strategic accounts consist of brands often with multiple locations in the fitness, salon and spa and integrated health verticals.

“I have always been focused on our customers’ success driven by long term relationships and partnering with them,” said Ra’ed. “I am very excited about the opportunity to combine my experience in strategic account management with Mindbody’s industry expertise to help our customers achieve exceptional business results.”

Logo courtesy Mindbody