Author: Bill Byrne

Irvine, Calif (June 29, 2023): Kaenon is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner.     The first installment of the Justin Turner Signature Collection from Kaenon includes two versions of the Arcata SR, Turner’s preferred model for on-field play. Unlike typical athlete-endorsement relationships, Turner has a unique situation with […]

Chums, the maker of eyewear retainers and protective accessories for dry-land and water-based activities, revamped its bag and waist pack collections with new models and updated styles. The latest in the brand’s bag collection includes a “cavernous” new addition to its Storm Series line of rolltop dry bags and redesigned models of its Waist Pack Collection “showcasing that […]

Salt Lake City, UT:  Sometimes age is more than just a number, and that holds true as Chums enters its 40th year as the most recognizable name in eyewear retainers and outdoor accessories for both dry-land and water-based activities. Born on the river but made for wherever life takes you, Chums products provide a de […]

E-Z UP, the manufacturer of instant shelter canopies, launched the SkyFuze LED Balloon Light Series, marking its entre into portable lighting to complement its portable canopies and signage.  Available in 60W/7,800 lumens and 150W/19,500 lumens models, the Skyfuze LED Balloon Lights are quick to set up with 360-degree illumination. The lights use Samsung LEDs, protected by […]

Southern California-based Kaenon sunglasses added MLB All-Star third baseman Justin Turner as a vested partner and athlete ambassador to the business.  As a partner and Southern California native, Turner is connected to the company’s financial success. In addition to helping design signature products, Turner’s partnership also involves product seeding responsibilities, social media activations and activities […]

SPY+ Optic continues to innovate by using artificial intelligence to create Happy Boost—a sun lens that enhances color by 30 percent evenly and not to the detriment of other colors in the spectrum. The artificial intelligence used to create Happy Boost sampled over 10 million unique lens combinations, factoring in all visible colors at different […]

SPY+ is expanding its multidimensional crew of international Change Makers with a stacked lineup of skiers and snowboarders representing some of the most creative snow sliders across Europe. The revamped SPY+ cohort of intercontinental supporters has expanded to include professional skier Laurent De Martin, professional snowboarders Victor Daviet, Celia Petrig, David Boggio, and the brothers […]

  To close out 2021, Nixon and The Grateful Dead created a limited-edition collection of watches, bags, and replacement watchbands using the band’s iconic art. The first installment incorporates Grateful Dead imagery into seven watches and five watchbands. The collaboration leans heavily on Nixon’s sustainable and environmentally friendly products, aligning with the Dead’s history supporting […]

Kryptonite, a producer of chains, cables, u-locks, folding locks, flexible security systems, and lights for the bike industry, launched new locks to help e-bike owners keep their investment secure in different situations.  Its Kryptolok 610 S Folding Lock, with options including the Kryptonite Ring Lock and Plug-In Chain locks, provides e-bike owners with convenient and reliable security options. The Kryptolok […]

In step with its commitment to minimizing the environmental footprint of its watches, bags and accessories, Nixon has revamped its tide and technical watches incorporating the #tide brand of ocean plastic.  Based in Basel, Switzerland, #tide ocean material upcycles ocean waste and converts it to raw material for new products. Each of Nixon’s #tide watches […]

SPY+ has always been a bit beyond control, and its new augmented reality filter gives retailers and brand loyalists an unrestricted way to showcase and experience its brand-new Marauder snow goggle. Moreover, SPY+ is the first eyewear brand to deploy Google’s innovative Swirl technology to engage consumers and drive significant traffic to retailers so that […]

Coinciding with National Recycling Day, Nixon released its High Tide, a high-definition tide watch made from upcycled ocean plastics. Sitting at the top of Nixon’s tide watch collection, the High Tide was developed with a focus on quality, durability, and screen customization, to meet the needs of surfers worldwide. The High Tide was developed in […]