Southern California-based Kaenon sunglasses added MLB All-Star third baseman Justin Turner as a vested partner and athlete ambassador to the business.
As a partner and Southern California native, Turner is connected to the company’s financial success. In addition to helping design signature products, Turner’s partnership also involves product seeding responsibilities, social media activations and activities to elevate the brand’s awareness at retail.
“I’m very excited about my partnership with Kaenon. I’ve worn their sunglasses for years, and the importance of a quality of a lens, both on and off the field, is something many people don’t realize when it comes to eyewear. Kaenon lenses are the best I’ve ever played in,” commented Turner.
Kaenon’s SR-91 Ultra lens, which Turner has been wearing on-field during games, is a fraction of the weight of glass lenses, stronger than polycarbonate and provides color separation for tracing a baseball during on-field play.
“Justin’s on-field accomplishments and off-field achievements make him a great partner for the Kaenon brand. He’s been seen wearing Kaenon for years before we even approached him about partnering together, making our collaboration as authentic as it gets,” commented Brent Bearden, Brand Director for Kaenon. As a partner in the brand, not just a paid ambassador, Justin will be a huge help in taking us to the next level.”
Turner’s multi-frame signature collection is expected to land at retail this summer. Until then, he can be seen wearing the Arcata SR on-field and the Venice during casual pursuits.
For more product information, go here.
Photo courtesy Kaenon Sunglasses