Sorel to Sponsor U.S. Snowboarding Team
Sorel, a cold-weather boot manufacturer and one of Columbia Sportswear Company's portfolio of outdoor brands, announced its official sponsorship of U.S. Snowboarding…
Sorel Sponsors U.S. Snowboarding
Boot maker Sorel has become an official sponsor of the U.S. Snowboarding team as they pursue the Olympic dream in the 2010 Winter Olympics to be held in Whistler, BC. The Columiba Sportswear Co. brand will be participating in…
EOG Conservation Association Hires Manager
Tanya Bascombe will join the staff of the European Outdoor Group (EOG) Association for Conservation early in 2009 as manager…
Whole Foods Accepts Dr. Bronner’s Fair Trade Credentials
Dr. Bronner's Magic Soaps and the Swiss Organic and Fair Trade Certifier IMO have been accepted into Whole Foods Market's Whole Trade Program. The Whole Trade Program is Whole Foods Market's designation of products with the highest degree o
Riddell Files Patent Infringement Action Against Schutt
Riddell, Inc. has filed a lawsuit against Schutt Sports, Inc, claiming Schutt has infringed on three different patents arising from Riddell’s helmet and faceguard technologies…
Denver to Host Int’l Sports Convention
The Metro Denver Sports Commission (MDSC) has announced that Denver has been selected to host Sportaccord 2009, the seventh annual International Sports Convention that brings together members of the International Sports Federations, the International Olym
Nikwax Names Personnel for Global Operations
Nikwax Ltd. says it has strengthened its leadership position in the global aftercare industry by making several recent personnel appointments…
Nikwax Hires Two European PR Agencies
Nikwax N.A. President Chas Fisher has accepted the assignment as manager of Nikwax Ltd.'s international marketing and identity team. In his leadership the team has hired Chrissy Dorn of Germany and Stephanie Briggs of Spring PR in the UK to handle p
OIA: Outdoor Sales Grew 8% in October
According to The Outdoor Industry Association (OIA) Outdoor Topline Report, October retail sales for all core outdoor stores (chain, internet, specialty) gained 8% in dollars compared to October 2007. All four major product categories (equipment, equipmen
Blackcomb Whistler Gondola Goes Live Friday
Intrawest's expensive marketing campaign for the launch of its 2.7-mile PEAK 2 PEAK gondola will culminate Friday with a live webcast of grand opening ceremonies from the Whistler Blackcomb ski resort. Intrawest has been promoting the record breaking
TapouT Announces Licensing Partnership for Accessory Program
TapouT reported they signed a licensing agreement with TapouT Accessory Group to expand their current offering of men’s, women’s and children’s accessories nationwide beginning on Jan. 1, 2009…
Lotto Sport Italia Appoints Communications, Marketing Director
Lotto Sport Italia has appointed the role of Communications and Marketing Director to Alberto Fraticelli. Fraticelli joins the company from 5 years experience at…
Rab Moves Operations to Boulder
Rab has moved its sales and marketing operations to Boulder, CO. Owner and President Matt Gowar made the decision to move to Boulder based on his commitment to grow the Rab brand in the North American market. The company has been selling into U.S. special
Survey: A Third of Major Retailers Cut Holiday Ad Spend
One-third (32%) of chief marketing officers (CMOs) at leading U.S. retailers state that their holiday marketing and advertising budgets have been reduced this season, according to a survey conducted in October by the accounting and consulting firm BDO Sei
NFL to Lay Off 14% of Staff
The National Football League will lay off almost 14% of its staff to cut costs, Reuters reported. The report follows an announcement by the NBA in mid-October that it was laying off 9% of its workforce due to a weakening economy and declining season ticke
