Boot maker Sorel has become an official sponsor of U.S. Snowboarding as they pursue the Olympic dream for the United States in the 2010 Winter Olympics to be held in Whistler, BC.
The Columiba Sportswear Co. brand will be participating in three key snowboarding events, including the first two stops of the 2009 U.S. Snowboarding Grand Prix at Copper Mountain, CO, Dec. 12-13 and Boreal, CA, Jan. 31-Feb. 1. The Grand Prix represents the longest-running competitive snowboarding tour in America and brings together the best halfpipe snowboarders in the world.
In addition, Sorel will be represented at the Visa U.S. Snowboarding Cup, part of the FIS Snowboarding World Cup tour, when it stops at Sunday River, ME, Feb. 26-28.
All three competitions will air on NBC and Versus as well as have live webcasting.
“Sorel boots were among the first boots ever used for snowboarding,” said Katherine Lane, Sorel's marketing manager. “We're proud to return to Sorel's roots to introduce a new generation of snowboarders and winter sports enthusiasts to our exciting new products, as well as the brand's classic styles.”
Sorel will outfit athletes, event staff, volunteers, on-air talent and VIPs with Sorel footwear, including the original Caribou boot, which was introduced in 1972 and has become one of the leading winter boots of all time.
Sorel boots are sold in specialty outdoor, upscale department and footwear stores around the world.
