Lotto Sport Italia has appointed the role of Communications and Marketing Director to Alberto Fraticelli. Fraticelli joins the company from 5 years experience at Ferrari SpA where he became Head of Brand Management.

Aside from obtaining a Masters Degree in Communication and Marketing from Publitalia, his background includes vast experience within Armando Testa and Arthur Andersen. Within Lotto Sport Italia he will be reporting directly to the President and CEO Andrea Tomat and for the different brands under the company’s name – Lotto, Lotto Leggenda, Lotto Works, Etonic International and Le DD – he will be in charge of the advertising, PR, sponsorship and licensing departments.