Foot Locker Brings Back “Week of Greatness” Campaign
Foot Locker Inc. kicked off its fifth-annual “Week of Greatness” with five new spots featuring NFL quarterback Tom Brady, NBA forward Carmelo Anthony, rapper Ja Rule, NBA point guard Kyrie Irving, and European football stars Gareth Bale and Anthony Martial.
Academy Sports To Remain Closed On Thanksgiving
Academy Sports + Outdoors will remain closed on Thanksgiving Day and open at 5 a.m. on Black Friday.
OrthoLite Expands Marketing And Sales Team
The new hires include Dan Legor as director of marketing and Andy Downes as sales manager, key accounts, along with Matt Hennessey as sales manager, performance east.
K-Swiss Appoints New Director Of Global Marketing
Prior to joining K-Swiss, Patrick Buchanan served as marketing director at sneaker brand Creative Recreation.
NBA Partners With Fitbit
Gamers who achieve 10,000 steps in a day tracked with their Fitbit device will receive a temporary attribute boost to their MyPlayer in NBA 2K17.
Remington Outdoor Sees Profit Rebound
Remington Outdoor Co. reported earnings of $9.5 million in the third quarter ended September 25, rebounding from a loss of $11 million a year ago. Sales grew to $221.7 million from $193.9 million.
Hoka One One Appoints Director Of Sales
Chris Cohen will lead Hoka’s ongoing growth and development of the footwear specialty channel nationally, while also providing general leadership oversight on the East Coast.
New Balance Again Responds To Trump Controversy
New Balance issued another statement asserting that it “does not tolerate hate or bigotry in any form” after an alt-right website described New Balance as the “official shoes of white people.”
Your Next School Syllabus Could Be Made By Nike
Nike is piloting a “Future You” workshop with 10 Oregon schools, and hopes to expand nationally next year.
GCI Outdoor Selects Verde As Agency Of Record
Verde, which has offices in Jackson, WY, Ketchum, ID and Durango and Boulder, CO, will work with the company to creatively and more effectively reach outdoor enthusiasts, sports fans and others.
Mizu Bulks Up With Three New Sales Agencies
Praelia Group, GGI Sales and Zulim Agency brought on board.
Greenpeace Identifies PFC Pollution Hotspots
The environmental watchdog identified locations in the U.S., Europe and China as global pollution hotspots of polyfluorinated chemicals (PFCs) widely used by industries, including active lifestyle brands.
Allied Certifies Down Supply Chain
Allied Feather & Down can now offer 100 percent of its supply chain as certified for the humane treatment for animals. But it’s still up to brands to pay the extra costs for the option.
Nutrition Coach Launches Jaime Morocco Fitness
NASM Certified Personal Trainer and Precision Nutrition Coach Jaime Morocco launched Jaime Morocco Fitness, an online training and wellness program based in the San Francisco Bay Area.
Study: Consumers Will Spend $422 On Holiday Shopping
New research shows insight into how consumers shop during the holiday season, and whether small businesses are on their radar.
