Accell Group said Wouter Jager will be promoted to brand and marketing director, effective January 1, 2017.

He will transfer his current responsibilities as managing director, commerce, Accell Netherlands to Huub Snellen, managing director, operations, Accell Netherlands, at that time.

In the brief statement, Accell Group said of the move, “With this appointment we enter a new phase in the integration process of Accell Nederland, which started several years ago.”

Accell Group is a leader in the bicycle market. Accell Group’s best known brands are Batavus (Netherlands), Sparta (Netherlands), Koga (Netherlands), Loekie (Netherlands), Ghost (Germany), Haibike (Germany), Winora (Germany), Raleigh and Diamondback (U.K., U.S., Canada), Lapierre (France), Tunturi (Finland), Atala (Italy), Redline (US) and XLC (international).