Koola Buck, a Brookville, PA-based manufacturer of meat processing products, named Hunter Outdoor Communications as its public relations agency of record, effective immediately.

With more than 25 years of experience in the meat processing industry, owner and inventor of the Koola Buck Brad Lockwood has owned and operated his own federally inspected meat processing plant and held the office of president of the Pennsylvania Association of Meat Processors.

“As we continue to grow and introduce new products, we understand the need for greater exposure and consumer understanding of our very unique products,” said Lockwood. “We turned to the best of the best in the industry and partnered with Hunter Outdoor Communications. Their extensive knowledge and experience in the outdoor industry will be an integral part of our continued growth in the coming years.”

Hunter Outdoor Communications is a Texas-based full-service public relations agency. The agency will be responsible for creating and implementing a comprehensive strategic public relations program targeting consumers and the trade customers.