SGB Update

Chaos Headwear Adds Midwest Sales Rep

Luke Olson of Midwest Outdoor Sales will cover Wisconsin, Illinois, Missouri, Iowa and Upper Michigan for the Montreal-based headwear manufacturer.

Darn Tough Appoints Director Of Customer Service

From Northfield, VT, John “JT” Thoubboron will oversee the recruitment, training and daily operations of the customer service team while identifying and implementing best practices to continually improve the brand’s best-in-class service before, during and after a purchase.

Mystery Ranch Packs Included In Wylder Launch

Wylder, an online retailer that caters to outdoorswomen, approached the pack designer because of its reputation for building packs that fit and function well for women.

Under Armour Changes Class A, Class C Ticker Symbols

The ticker symbol for the company’s Class A Common Stock will change from “UA” to “UAA.” The ticker symbol for the company’s Class C Common Stock will change from “UA.C” to “UA.”

Giordana Outfits Astana Cycling Team

The partnership marks the return to the UCI World Tour for Giordana clothing, as the brand enjoyed previous successes with professional teams and events dating back to the 1980s.

Modell’s Opens 4th Location In Brooklyn

The retailer’s 161st location follows the opening in the last week of an elevated location at 51st & 3rd in Manhattan as well as two stores in New Jersey in Bloomfield and Cherry Hill.

Nidecker Group Acquires Flow Snowboarding

Flow is the third largest brand of bindings and the fifth largest brand of boards, boots, bindings in America. Nidecker Group reportedly becomes the third largest snowboarding company in America behind Burton and K2 Sports.