PGA Professionals, golf buyers and industry leaders will be able to preview and test equipment, advance their merchandising and clubfitting techniques and meet with executives of golf equipment market leaders among approximately 1,000 golf companies and brands exhibiting at the 64th PGA Merchandise Show in Orlando, January 24-27, 2017.

Equipment, technology and training aid companies, including Ben Hogan Golf, Bushnell Golf, Callaway Golf, Cobra Puma Golf, Ernest Sports, FlightScope, Foresight, Full Swing, Garmin, Honma Golf, Ping, Pride Sports, SkyGolf, Srixon/Cleveland, TaylorMade-Adidas Golf, Titleist, TrackMan, Tour Edge, Wilson, Winn Grips, U.S. Kids Golf, Volvik, Yonex and Zero Friction, will present products and offer testing and merchandising programs at the PGA Show Outdoor Demo Day at Orange County National Golf Center January 24, and at the PGA Merchandise Show at the Orange County Convention Center, January 25-27.

Many equipment and technology companies will utilize approximately 45 hitting bays of the PGA Show Equipment Test Center, deliver product presentations on the PGA Forum Stage and host PGA Professional and buyer events within the convention center and at hospitality venues throughout Orlando during PGA Show Week.

“The PGA Merchandise Show Floor represents the very best names in golf, from market leaders and established golf manufacturers to service and accessory providers, and inventive start-up companies,” said PGA Golf Exhibitions Event Director Marc Simon. “These influential companies and brands create an unmatched resource to build business in 2017. In addition to sourcing from every sector of golf, PGA Show Week is full of opportunities to personally test the newest equipment and technology, learn the latest merchandising strategies, meet with industry leaders, network among peers, and drive the business of the game forward.”

Attendance at the PGA Merchandise Show is restricted to PGA Professionals, allied golf association members, golf trade affiliates, commercial buyers and sellers of golf-related products and services only. Attendance and registration guidelines are available at PGAShow.com/guidelines. There is no registration fee for qualified golf industry professionals through December 12, 2016.