Sweet Protection, a developer of helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, appointed Verde Brand Communications as its public relations and communications agency of record.

“Verde brings a deep understanding of the North American action sports market and sees the performance and uniqueness our brand offers, making them a natural choice for Sweet,” said Christian Erga, head of marketing for Sweet Protection. “With Verde’s knowledge and passion for the activities we represent, I’m certain that this is the beginning of a successful partnership.”

Verde will work with the Norwegian brand to share its heritage and product stories across North America through media relations and integrated communications strategies.

“Sweet Protection has such a unique history of innovation, and we are thrilled to have the opportunity to tell that story,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “With a dedicated whitewater following already in place here in North America, we are excited to grow Sweet’s presence in the snow and bike industries.”

Since April 2014, Sweet Protection has been a part of Active Brands, a Norwegian sporting goods brand house.

Photo courtesy Sweet Protection