Iconix Brand Group Inc. hired Jamie Cygielman as executive vice president and chief marketing officer. She will join the company on January 3, 2017.
Cygielman brings to Iconix more than 25 years of marketing and business development experience in the fashion apparel, toy, entertainment and cosmetics industries from companies including The Jones Group, Madame Alexander Doll Company, Madison Square Garden, Hit Entertainment, Mattel and Revlon.
“Jamie has extensive experience in brand building, licensing, promotional partnerships, advertising, creative platform development, and digital and social media,” said John Haugh, chief executive officer of Iconix. “And as we discussed at our recent investor day, driving organic growth is a key component of our strategy, and Jamie’s expertise across a broad range of consumer product categories will help us maximize the full potential of our portfolio of brands.”
“I look forward to joining the Iconix team,” said Cygielman. “As I look across Iconix’ portfolio of brands, I see tremendous potential to develop leading edge marketing programs that will enable Iconix to deliver a differentiated value proposition to its retail and wholesale partners, create increased brand relevancy and drive long term brand equity.”
Cygielman earned her undergraduate degree from the University of Michigan and her MBA from the Stern School of Business at New York University.
Iconix Brand Group’s brands include: Candie’s, Bongo, Joe Boxer, Rampage, Mudd, Mossimo, London Fog, Ocean Pacific, Danskin, Rocawear, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Zoo York, Sharper Image, Umbro, Lee Cooper, Ecko Unltd., Marc Ecko Artful Dodger and Strawberry Shortcake. In addition, Iconix owns interests in The Material Girl, Peanuts, Ed Hardy, Truth Or Dare, Modern Amusement, Buffalo, Nick Graham, Hydraulic and Pony.