Academy Award Nominee and platinum recording artist Hailee Steinfeld has been named the new face of the Reef Escape Collection.
Steinfeld will appear in imagery for the collection’s campaign as well as in-store and online, in addition to media and event appearances.
Inspired by “vintage California,” Reef Escape offers “simple, neutral colors juxtaposed with bold, unpredictable prints to fit any occasion designed with sophisticated fun in mind,” according to a company representative
“Hailee is the perfect embodiment of the Reef Escape ethos of being confident, spirited, spontaneous, fun and stylish,” said Mike Matey, VP marketing at Reef. “She’s an aspirational and positive role model for young women around the globe, and we couldn’t be more thrilled to have Hailee as the face of our revolutionary new sandal line.”
“I grew up in California and Reefs were a part of our daily uniform. The comfort and classic style that Reef brings to sandals is inimitable and I’m excited to represent a brand that has been a part of my life for as long as I can remember,” said Steinfeld.
Reef Escape launches online and at select retailers in January 2017.