Giving Back: Saucony And RunKeeper Tackle Childhood Obesity
Starting September 1 through September 30, runners and walkers can participate in the Saucony Run for Good Challenge by challenging themselves to run 26.2 miles, logging all of their miles with the RunKeeper app. The free RunKeeper app can be downloaded from the Apple App Store or Google Play Store. Once an account is created, […]
Made In The USA: SmartWool Performance Socks Set American Made Benchmark
By Aaron H. Bible When people think of the iconic and category-leading wool sock and apparel brand SmartWool, made in the USA isn’t necessarily the first thing that comes to mind – but it could be. Those familiar with the company’s roots and who follow outdoor industry manufacturing trends know that the Steamboat Springs, CO-based […]
Alcoholic Turned Ultra Runner Mishka Shubaly Releases New Album
Recovering alcoholic turned best-selling author Mishka Shubaly is notorious for turning his negative addiction into fodder for ultra running and artistic expression. After gaining success for his Kindle Single, The Long Run, amongst other books published for Kindle and offered on Amazon online, the author took yet another turn. The Columbia University MFA graduate realized his […]
Kora Disrupts Apparel with Yak Baselayer
The brainchild of Founder Michael Kleinwort, Kora was established in 2013 as a technical clothing brand centered around yak wool – priding itself on efforts to support economic stability and environmental protection in the Himalayas. The innovative technical apparel is now being introduced to U.S. markets with what it calls “the most advanced and performance-driven […]
I Am SGB… Fleet Feet’s Lori Dreiling
Lori Dreiling and her husband, Tim, own Fleet Feet Sports Tulsa, which has two locations in Tulsa and just opened a third location in Broken Arrow. Both are graduates of the University of Tulsa and Memorial High School and have been involved in Tulsa’s running community since moving back to Tulsa in 1992. Lori ran […]
Greenlight’s Sun King Pro Tops MIT Evaluation
Massachusetts Institute of Technology (MIT) conducted an evaluation of solar lanterns through its CITE program, and the Sun King Pro, created by Greenlight Planet, hit the number-one spot on its final ranking list. Greenlight Planet is maker of performance-oriented and sustainable solar-powered lanterns now available in two sizes – the new Sun King Pro being […]
New Sevylor SUPs Win on the Water
French-born Sevylor, acquired by National Ventures in 2004, continues to market its inflatable Stand Up Paddleboards even through the tail end of summer as many regions shift gears toward fall and winter activities. With three new models of stow away, easy to transport, durable boards, Sevylor has created a quiver that bridges an array of […]
Ralph Lauren Launches Biometric Fitness Shirt
In its first plunge into wearable technology, Ralph Lauren Corp. launched the PoloTech smartshirt, which collects a range of data including the wearer’s heart rate and number of calories burned, to support training efforts. The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand. As its halo […]
Made In The USA: Polartec Repreve
By Michael Frank You’re probably selling recycled fleece product and may not even know it. Huge brands, from Patagonia to The North Face to Under Armour are largely responsible for this. And although there are many suppliers of recycled polyester yarn, the undoubted leader in the field is Polartec – thanks to a request from […]
Mini Tech: Outdoor Retail for Kids
By Aubrey Volger In an industry that spends an incredible amount of time and money on designing, building and testing technical gear, it’s been a challenge to meet the demands on pricing in the children’s market. Companies struggle to provide a similar quality at a price point consumers expect for smaller customers. Outdoor parents understand the […]
Pearl Izumi Endure & Enjoy Movement Takes Back the Sport
Pearl Izumi officially announced its Endure & Enjoy brand movement last week, created as a reminder for cyclists, runners and triathletes to work hard and to love the sports they practice. Although Pearl is known to serve the needs of core cyclists, the new push is made to be more inclusive of different athletes. “The […]
Swedish Hults Bruk Axes Now Available in the U.S.
For the first time in the brand’s 300-year history, people were able to touch, feel and buy Hults Bruk Axes at Outdoor Retailer Summer Market 2015 as they prepare for a limited launch on U.S. soil. Hults Bruk is Sweden’s largest and oldest axe manufacturer, introducing its acclaimed, hand-forged axes in response to growing demand […]
Under Armour Unveils Rule Yourself Campaign
Under Armour unveiled its Rule Yourself marketing campaign, defining the brand’s vision for “training as a lifestyle.” The 60-second “Anthem” spot and a series of shorter films that will debut this fall showcase NBA MVP Stephen Curry, American Ballet Theatre principal dancer Misty Copeland, and two-time golf major champion Jordan Spieth. Created in partnership with […]
Craghoppers is Young at Heart
By Jahla Seppanen Jim McNamara, managing director at Craghoppers, waited patiently for close to 15 years before transitioning the long-standing U.K. brand to American soil. Although still in mass operation across the Atlantic, Craghoppers is now bringing its new Adventure Travel Range, NosiLife, to U.S. outdoor and travel consumers. This cautious look-before-you-leap approach has been […]
Oiselle Sprints with Yale’s Track & Field Teams
In its first university affiliation, Oiselle, the Seattle-based women’s athletic apparel company, signed on as the official apparel provider of the Yale University Women’s Cross Country and Track and Field programs, starting this Fall 2015. Yale’s tradition in running includes Olympians Frank Shorter (1969) and Olympic Coach Mark T. Young (1968). After women were admitted […]
