Liv Brings Women Cyclists Motion Efficiency Footwear
Liv, the newish Giant-backed cycling brand committed solely to the female cyclist, has already wowed the women’s cycling scene, continuing its rise to fame by bringing to market three advanced footwear products, the Macha, Tesca and Salita. The new footwear premiers an approach to tailoring called the Motion Efficiency System. This system amplifies power transfer, comfort […]
Plan and Pack Your 2016 Trip of the Year: Cape Town, South Africa
By Michael Frank My octogenarian parents are in Iceland on a 13-day group photography trip around the island nation. They are not alone. According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two […]
Plan and Pack Your 2016 Trip of the Year: Ireland
By. Michael Frank According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two years ago had hit a whopping $263 billion. The study portioned out $82 billion spent on gear and apparel, and […]
Ogio Bags Grows as Lifestyle Brand
Utah-based baggage company Ogio projects revenue increases in 2015 following two years of steady growth in 2013 and 2014. Founded in 1987 and specializing in the design and manufacturing of active lifestyle bags, Ogio said it expects a 50 percent revenue increase this year, especially in light of its transition out of focused niche sports […]
Patagonia Provisions’ Big New Partner…American Bison
Patagonia Provisions launched a partnership with Dan and Jill O’Brien of Wild Idea Buffalo to conserve and restore the grasslands of South Dakota, while at the same time producing a sustainably sourced Buffalo Jerky. This is the latest addition to the company’s food line designed to create positive change in the food industry. Patagonia Provisions’ […]
Cotopaxi’s Colorful Design Experiment
Cotopaxi’s newest travel pack, the Luzon Del Dia, released mid-August, tells a unique story. In fact, the design of the pack tells dozens of unique stories, as each one was created from the personal styling of its factory workers. The Luzon Del Dia was designed by men and women working in the Cotopaxi manufacturing factory […]
I AM SGB… Strava’s Erik Joule
Erik (“EJ”) Joule came to Strava from Levi Strauss & Co. in late 2014 and is charged with building the digital platform of Strava into a full-featured brand. Joule is a lifelong cyclist and was a member of Strava’s advisory board for a year before moving over from the fashion industry. Strava designs technology for […]
Granite Gear Team Collects 1,090 Pounds of Trail Trash
Beginning in March 2015, a Granite Gear sponsored team, consisting of thru-hikers Goose, Cap and Spice, set to conquer the Appalachian Trail in a new and different way. The trail has been traversed time and time again, but the Granite Gear crew had the goal in mind of collecting strewn trash along the way. Five […]
Running’s New It-Man
It may be mile 30 of who knows how many, but ultra runner turned style icon, Anton Krupicka, keeps his chill. The 32-year-old Boulder, CO, athlete has organically developed into running’s new it-man, with his carefree and scruffy style reminiscent of the ultra cool Dude from the cult classic The Big Lebowski. Krupicka is the […]
Hipcamp is Airbnb for Outdoor Enthusiasts
Hipcamp, an online travel booking company created in 2013 by San Francisco camping and outdoor enthusiasts Alyssa Ravasio and Eric Bach, offers a new “Land Sharing” program for travelers in the same way AirBnB, CouchSurfing.com, and VRBO did before. Hipcamp is a platform that offers camping options on the private lands that cover more than […]
RAD Food for Performance and Passion
Boulder, CO-based Real Athlete Diets (RAD) makes prepared, performance-focused whole food for athletes. RAD’s health-conscious menu services the needs of high-performing pros, athlete camps, busy professionals, health nuts, runners, hikers, college kids, bike shop employee – anyone who understands the tremendous difference nutrient-rich foods can make to your health, active performance and overall mood. Morgan […]
Five Questions with Cage Fighter Turned Ultra Runner Kyle Dietz
SGB managed to catch Kyle Dietz – the Under Armour athlete most famous for giving up a career as a Mixed Martial Arts (MMA) cage fighter to pursue the equally harrowing sport of ultra trail running – sitting down at this month’s Outdoor Retailer Summer Market in Salt Lake City. We asked him five simple […]
Outdoor Retailer Summer Market Product Standouts: Part 1
Heritage, quality, versatility, brand story, younger consumers…these things have not changed for outdoor industry manufacturers this year. What has changed is that the economy has continued to improve along with consumer optimism and the real estate market; manufacturers are becoming more self-aware and the marketplace even more competitive; and technology has rendered the outdoor product […]
Outdoor Retailer Summer Market Product Standouts: Part 2
We’ve already named five of the 15 Top ORSM products. In Part Two we continue the ranking… For those cool enough to wear FlyLow outerwear in the winter, you might consider transferring some of that brand loyalty over to the company’s new Spring/Summer “campfire casual” line. Perhaps you wandered out to the land of oversized beards […]
Outdoor Retailer Summer Market Product Standouts: Part 3
Part Three of our ORSM Top 15 closes the list of most memorable innovations brought to Salt Lake City. Did we forget your favorite piece of gear? Email us (sgbmedia@sportsonesource.com) and plead your case…we might make an exception and add it to the list… Patagonia came forward with its usual laundry list of product innovations not […]
