Photos Courtesy of Adidas
In an invite-only run, Adidas brought together a few lucky New Yorkers to participate in the NYC Energy Run — an exclusive 5k geared at highlighting the “experience of the city.” A route was set to highlight the energetic vibe of NYC, while unexpected moments were planted along the track in some of the city’s most iconic locations.
“It’s a about spontaneity. A promise that tomorrow’s run doesn’t have to look like today’s.”
Energy Run was one of many steps Adidas is taking to build the Energy Running movement. The brand envisions a shift in the sunning space, where a new breed of runner focuses on challenge, achievement and, most importantly, community. “We’re taking the trail runner mentality to the streets where nothing is an obstacle, but part of the unexpected and welcomed journey,” the company said.
Robin Arzon and DJ Neil Armstrong led the NYC Energy Run, which proved to keep participants on their toes and smiling. Invitees were laced up in Adidas Ultra Boost as they sped through the New Museum, where they sprinted up the stairs as street drummers cheered them on, up to the Skyroom, then to the stage at The Box, an exclusive cabaret-style theater, singing as part of a Springsteen cover band to a live audience.
That was only the beginning. The runners stopped at Sara T. Roosevelt Track where participants raced two-time NCAA Steeplechase champion Leah O’Conner and two-time NCAA 800M champion Robby Andrews. The group then Crashed a crowded dining room in the trendy NYC restaurant Bacaro, ran up ten flights of stairs to a rooftop where a lit track guided their scenic run past views of the Manhattan and Brooklyn Bridges, and concluded with an after party party. DJ Neil Armstrong set the mood in South Street Seaport at the Boost Experience by Adidas — an interactive mobile exhibit.
“It’s a about spontaneity,” the company said. “A promise that tomorrow’s run doesn’t have to look like today’s.”
Adidas Running has dubbed the conversation #energyrunning. Go on Twitter and Instagram to get informed and share your take on the new direction.