Designer Profile: Boa Senior Designer Eric Whewell
Eric Whewell is one of seven senior designers on the Boa design team in Denver, CO, and is a champion of the philosophy to design first with the end user’s desires and needs in mind. Whewell has been at Boa for about three years and played a pivotal role in the design and direction of iP1 […]
Tailgaterz Helps Bring Camping to the Uninitiated
With fall and football season upon us, tailgating is getting a lot more serious. And to up the ante, from parent company Exxel Outdoors, comes a new niche camping line and brand, Tailgaterz, whom you may have seen for the first time at Summer OR. The goal of Tailgaterz is to give the best first […]
Headsweats Gets Stylish with Women’s Performance Headbands
With a dedication to expanding its women’s-specific offerings, Headsweats created a new line of Women’s Collection active performance headbands, to be offered in a mix of colors and patterns. For more than 17 years, Headsweats has evolved to take a dominant role in accessorizing the triathlon, cycling, running and endurance markets. During this time, the […]
K2 Skate Launches New Lifestyle Skate Series
K2 Skate introduced its new Lifestyle Series of inline skates to bridge the gap between fitness-oriented and aggressive performance skaters. Blending together approachable skate performance with premium features and detail, the Midtown and Uptown Lifestyle skates cater to a wide range of needs. K2 said in years past customers had to decide what type of […]
Barebones’ New Fall/Winter Glamping Essentials
Barebones, exclusive designer of tent, garden and light products that serve humanitarian efforts as well as taking first-world camping to a new level, brings a slew of new offerings for the fall/winter camper. Noteworthy among them are the new Trailblazer flashlight, Backpack Cooler and Safari Tent. Part light, part saber, the Trailblazer Flashlight, $100, came […]
Made In The USA: K-Edge Redefines Working at Home
The husband and wife team at Idaho’s K-Edge manufacturing know the importance of detailed cycling accessories, quality control and getting home in time for dinner. By Jahla Seppanen K-Edge, maker of precision chain catchers, camera and computer mounts, and other cycling accessories, is redefining what it means to work from home. This Boise, ID, […]
Tasc Performance Introduces Activewear for Plus Size Women
Tasc Performance came to the fitness apparel scene in 2009 with the mission to reinvent performance apparel through the use of natural fiber — bamboo, to be specific. In another push to revolutionize the fitness apparel industry, Tasc introduces a new line of plus size activewear released mid-September. Tasc looked at the numbers to find […]
Scosche and Realtree Bring Tech to 2015 Hunting
Scosche Industries, innovators of “Optimized for the Outdoors” products, announced its new lineup of Realtree design products in time for the 2015 hunting season. This collaborative line merges Realtree camouflage with Scosche’s rugged portable accessories. Products include waterproof speakers, portable charging accessories and charge and sync cables. All accessories in the line were designed with […]
SGB’s Ride Along in the Mavic Neutral Support Car
A ride in the passenger seat of a Mavic Neutral Support vehicle provides the best view of a professional cycling race any fan could dream of. A hallmark of the Grand Tours and pro races since 1973, the iconic yellow brand is gaining momentum here in North America as a touch point not only for […]
Made In The USA: Stormy Kromer
Local support for a regional heritage cap leads to the resurrection of an iconic Upper Midwest brand. By Jahla Seppanen Although united as a whole, American culture can differ greatly from region to region. In the case of Stormy Kromer, Michigan-makers famous for the Stormy Kromer Cap, the brand was born, raised and resurrected […]
As Temps Cool, Colorado Ski Country Resorts Prepare
To build on the unparalleled guest experience for which skiing in Colorado is known throughout the world, for the 2015-16 ski season, Colorado Ski Country USA (CSCUSA) member resorts are investing in guest-facing infrastructure and amenities that will further enhance every facet of the skier and snowboarder experience, on and off the slopes. From major […]
GU Energy Labs Rolls Out Vanilla Cream Recovery Drink Mix
The reward for working out just got a little sweeter, as GU Energy Labs introduced Vanilla Cream Recovery Drink Mix to its complete line of athlete tested performance nutrition for hydration, energy, and recovery. Vanilla Cream joins Chocolate Smoothie to round out GU’s incredibly tasty and effective Recovery Drinks. Created for athletes to refuel after […]
SFIA Summit Part 1. Spotlight on Youth Sports Experience
While some kids become coach potatoes due to preoccupation with digital devices, video games or TV, many are increasingly led there due to frustrations finding their way onto the playing field. The challenges facing youth sports participation took center stage at the third annual SFIA Industry Leaders Summit held last week in New Orleans. A […]
SFIA Part 2. Equinox Sees Opportunity in Fitness Data
In the most upbeat presentation of the annual SFIA Industry Leaders Summit, Sarah Robb O’Hagan, president, Equinox, the parent of Equinox, SoulCycle, Blink and Pure, celebrated how technology giants, grocers and several other industries are all trying to capitalize on the robust trend around healthy living. Said Robb O’Hagan, “Everyone wants to be in our […]
Winter 2016 Destination: Big Sky Montana
Above image credit to Lonnie Ball After a summer of hard work, Big Sky Montana has added new features to its already famous resort and runs, in time for the first winter snowfall — which has already happened! Here’s a breakdown for park junkies, endurance slope runners, resort loungers and family vacationers. For the […]
