SGB Today

Nordic Skiing Still On The Rise

When it comes to making my heart flutter, nothing beats a day of Nordic skiing. Better equipment, improved grooming at ski areas around the U.S., and colder spring temps are keeping the Nordic stoke alive. By Aaron H. Bible Nordic skiing brands are opening up the sport to first-timers and ensuring a steady flow of competitive […]

Fila Beefs Up Tennis Roster

Fila signed endorsement agreements with John Isner, the No. 1 ranked American male tennis player and No. 11 ranked player on the ATP World Tour, as well as Karolina Pliskova, the No. 11 ranked player on the WTA Tour. The signings represent some the brand’s most elite signings in tennis in years. Its best known […]

From the Pages of SGB Magazine Winter Show Issue: The Age of Baselayers

Sure, Winter Jackets Bear The Grunt Of Winter Forces, But It’s The Critical Baselayer That Does The Heavy Hitting. Within This Medley Of 2016 Newbies Lies Your Long-Term Baselayer You Won’t Have To Split With Next Year. By Jahla Seppanen and Aaron Bible Step outside for a workout, a stroll, whatever, and the chill won’t […]

Trigger Point Performance Named an Official Provider for the U.S. Ski and Snowboard Association

Trigger Point Performance, a division of the Implus Corporation and leading performance, therapy and education product innovator, announced a partnership with the U.S. Ski and Snowboard Association (USSA) to be the “Official Self-Message Therapy Devices” of the U.S. Ski and Snowboarding Teams. A three-year partnership provides Trigger Point products and education to USSA athletes, coaches, […]

Harris Poll Finds Wide Majority of Americans Favor Firearm Restrictions

Over seven in ten Americans (73 percent) – including two-thirds of Republicans (68 percent) and three-fourths of Democrats and Independents (75 percent each) – believe Americans should be allowed to purchase and/or own firearms – with some restrictions, according to a new Harris Poll. The poll found that only 16 percent believe Americans should be […]

New Year, New Gear: Your Guide to Tech, Trends and a Look to 2017

With hundreds, or was it thousands, of new products to peruse – from the Made in America showcase to Venture Out to ingredient brands and tried-and-true favorites – scouring the goods of Outdoor Retailer Winter Market seems to get more daunting every year. While teal and burgundy overtook orange and gray, zippers got vertical, outerwear got […]

Downlite and Nikwax Commit to Exclude PFCs

Downlite, U.S.-based, supplier of down to the outdoor industry, was the first down finishing company in North America to tap in to the Nikwax process for producing Nikwax Hydrophobic Down (NHD). NHD is a water-resistant form of down produced in an environmentally friendly way, Downlite says, without persistent chemicals such as PFCs. The company has also developed […]

Football Helmet Absorbs Impact Like a Car Bumper

A collaboration between the University of Washington and Vicis, the Seattle-based start-up, has led to the development of the Zero1, a football helmet featuring an outer shell that softens the blow of helmet-to-helmet or helmet-to-ground contact, much like a car bumper takes the brunt of force during an accident. https://www.youtube.com/watch?v=4bMOMf3S_EA#t=141 The initial helmets will cost […]

Adidas and Stella McCartney Solidify Sports/Style Partnership Through 2020

Adidas and Stella McCartney marked a decade of partnership in 2015, while signing a renewed agreement that will extend collaboration on Adidas by Stella McCartney and Adidas StellaSport brands until 2020. General Manager Training at Adidas, Brian Grevy, said, “Since the beginning of this collaboration, Adidas has been focused on providing women with products that […]

Chemours Company Deepens Sustainability Commitment with Bluesign System Partner Designation

The Chemours Company, a global chemistry company with leading positions in titanium technologies, fluoroproducts, and chemical solutions, said it is the latest Bluesign system partner, joining the elite network of global textile manufacturers working to minimize the environmental impact of the textile supply chain. The Bluesign system eliminates harmful substances from the beginning of the […]

Vibram Launches Arctic Grip in Partnership with Wolverine Worldwide

Vibram, a leader in high-performance soles and premium-rubber products, launched its Vibram Arctic Grip sole technology last week at Outdoor Retailer Winter Market. Demonstrating the new tech to retailers and press at the U.S. Olympic Training Site in Salt Lake City, Vibram officials said a new material integrated into the soles of footwear specifically reacts to […]

Jabra Polling Reveals New Year’s Fitness Motivations and Methods Have Changed

Headphone company Jabra enlisted the polling power of Enalyzer software to conduct a global study asking ordinary people about their New Year fitness resolutions. While January is traditionally a time for inflated goals, like losing 50 pounds in one month or fitting into a coveted size, the winds have shifted according to Jabra’s findings. The […]

NikeCourt Springs New Tennis Line Inspired by Australian Open

It’s hard to imagine spring matches and shorts weather in the middle of January, but NikeCourt –  the company’s tennis division – is ready for warmer days. Spanning the brand-proclaimed categories of Practice, On Court, and Off Court, the new Spring ’16 collection is a homage to both the sport and the colorways found in […]

Borealis Sponsors Inaugural Fat Bike World Championships

The first-ever world championships for fat bikes will be held January 27-31, 2016, in Crested Butte, CO, with Borealis Fat Bikes as its title sponsor. The inaugural Fat BikeWorld Championships will feature four days of racing on four different courses; a summit on the state of fat biking in the state of Colorado; vendor showcases and of course […]