SGB Today

Great Outdoor Store Redefines the Brick-and-Mortar Experience

DeAnn Echols, owner of the single-location South Dakota specialty retail store, shares the secrets of what separates a good retailer from a great one. By Jahla Seppanen Great Outdoor Store in Sioux Falls, SD, has been around since the spandex-wearing days of 1980s. Tom Ashworth, a Sioux local, founded the store, seeing it through almost […]

What Not to Miss at SIA 2016

It’s SIA Snow Show week! And as the snowsports industry gets ready to hit the show floor in Denver, we’re taking a look at the top news, trends and events not to miss at the show. First Off, How Are Snowsports Sales Looking? The 2015/16 snowsports season for retailers and resorts will likely go down as […]

Track & Field’s David vs. Goliath

A lawsuit filed last week challenging U.S. Track & Field and U.S. Olympic exclusive sponsorships raises the question of whether big brands are helping or hurting the sport. Nick Symmonds, who won the 800-meter qualifying event at the U.S. Championship says he was dropped from Team USA for refusing to sign a document instructing him […]

PeopleForBikes Awards Eight Community Grants

PeopleForBikes announced the recipients of its most recent cycle of Community Grants, with eight awards totaling $51,750. In total, the Community Grants Program has funded more than 350 advocacy and infrastructure initiatives since 1999, including bike lanes, paths, parks, and advocacy programs. With this round of grants, PeopleForBikes has now funded at least one project […]

ORWM 2016 Attendance … Slightly Down on Lower Weekend Traffic

Outdoor Retailer Winter Market officials said attendance at the 2016 show “was down slightly over last year,” largely due to less traffic over the weekend days of the event. Store-count attendance remained consistent year-over-year. The figures are preliminary and show operator Emerald Expositions is still working to complete its post-show report, including a survey of […]

Retreat! The State of Independent Retail

As e-commerce margins plunge, some savvy independent retailers are shifting their online strategies toward supporting their brick-and-mortar stores. By Charlie Lunan Independent outdoor specialty retailers who led the charge into cyberspace two decades ago are now leading a retreat. Faced with rapid deterioration in online margins, independent specialty retailers are shifting resources back toward supporting […]

Former Twitter CEO Starts Buzz on New Fitness Platform

They don’t call it the cult of CrossFit for nothing… After leaving Twitter as CEO in July 2015, Dick Costolo hit up the fitness scene, joking that when he started CrossFit, he couldn’t do one pull-up.  Now, he said he’s up to 152. His passion for fitness went a step further on Jan. 19, when Costolo […]

Rally Health to Sponsor Circuit Sport Cycling Team

Working to reimagine health engagement, Rally Health offers simple ways for individuals to navigate the complex healthcare system, get access to care, and achieve their health and wellness goals. The team will be known as Rally Cycling from 2016 moving forward. “We are inspired by these athletes, and know their stories will help motivate Rally […]

SealSkinz Fall/Winter ’16 Line Broadens Tech and Accessories

Despite what many are calling a warm winter, sales of accessories from SealSkinz USA continue to outpace company projections. Shawn Pritchett, U.S. sales and operations director, is optimistic that this positive trend will continue thanks to upgrades, new technologies, and broadened offerings in its Autumn/Winter 2016 line. SealSkinz is a British endurance accessories manufacturer known […]

Atlas Snowshoes Become Summit-Ready

On the heels of its 25th Anniversary, Atlas Snow-Shoe Co. is introducing the Atlas Peak Series with three models for men and women, built to tackle advanced terrain and deliver optimal traction, flotation and precision, the company said. “Our goal with the Peak Series is to present a unique line of snowshoes with precision suspension, […]

Film Highlights Ultrarunner Rob Krar and Grand Canyon Conservation

A new four-minute film is the story about rising ultrarunning star Rob Krar while simultaneously highlighting the Grand Canyon watershed and the importance of its protection. Titled Chasing the Distance, the short was premiered by Tandem Stills and Motion, Inc., one of the world’s prominent image providers representing more than 1,000 photographers worldwide. Krar’s recent […]

Duckworth’s U.S. Journey

Two Former Duofold Execs and a Montana Sheep Rancher keep American-Made Wool Stateside. By David Clucas Going back to his days at baselayer brands Duofold and I/O Bio, Robert Bernthal always thought the wool supply chain was “clumsy and volatile.” The natural fiber from sheep was sourced from around the world, washed and processed in […]

Nordic Skiing Still On The Rise

When it comes to making my heart flutter, nothing beats a day of Nordic skiing. Better equipment, improved grooming at ski areas around the U.S., and colder spring temps are keeping the Nordic stoke alive. By Aaron H. Bible Nordic skiing brands are opening up the sport to first-timers and ensuring a steady flow of competitive […]

Fila Beefs Up Tennis Roster

Fila signed endorsement agreements with John Isner, the No. 1 ranked American male tennis player and No. 11 ranked player on the ATP World Tour, as well as Karolina Pliskova, the No. 11 ranked player on the WTA Tour. The signings represent some the brand’s most elite signings in tennis in years. Its best known […]

From the Pages of SGB Magazine Winter Show Issue: The Age of Baselayers

Sure, Winter Jackets Bear The Grunt Of Winter Forces, But It’s The Critical Baselayer That Does The Heavy Hitting. Within This Medley Of 2016 Newbies Lies Your Long-Term Baselayer You Won’t Have To Split With Next Year. By Jahla Seppanen and Aaron Bible Step outside for a workout, a stroll, whatever, and the chill won’t […]