Trend Spotting at Rio 2016: How Aerodynamic Are Nike’s Track & Field Uniforms?
Nike’s tiny “AeroBlades” are drawing attention, but are they making a difference at the Olympics?
First Take: Under Armour Does Couture
How far can a core athletic or outdoor brand push the stylish designs before muddying its image in the eyes of true athletes?
Trend Spotting at Rio 2016: Nike’s Olympic Jacket and Under Armour’s $1,200 Leotard
Team SGB is binge watching the 2016 Olympic Games this week and next, not only for the athletes and great competition but also to scope out which active lifestyle brands are gaining attention on primetime television.
Trend Spotting at Rio 2016: Swim Brands to Watch
As it should be, our focus is on the athletes at the 2016 Summer Olympics in Rio. But being in the business of the trade, we also can’t help but notice the active-lifestyle brands winning prime real estate on the stage.
SGB 40 Under 40 2016: Who Took Home the Crystal?
Check out photos from our ninth annual SGB 40 Under 40 Event at the St. Regis Deer Valley Resort in Park City, Utah.
Live At Outdoor Retailer Summer Market – Day 2
As we walk the show floor and chat with retailers and brands, here are some of the themes and fun things we’re seeing at ORSM 2016.
Live at Outdoor Retailer Summer Market – Day 1
The hallways were packed for the first day of Outdoor Retailer Summer Market in Salt Lake City.
Nominate Your Innovators of the Year
This fall, SGB will spotlight the people, products and business strategies that push the active lifestyle industry forward with the first SGB Innovators of the Year Awards.
Expanding the Water-Repellent Arsenal
Consumers call for less chemically intensive durable water repellency (DWR) in jackets.
Live at Outdoor Retailer Summer Market 2016 – Day 0
While the trade show floor doesn’t open until today , Outdoor Retailer Summer Market kicked off Tuesday with plenty of events on the so-called “Day 0.”
Tae Kim Founder & Creative Director Alite Designs
Bringing the Fun of a Slumber Party to Camping By Courtney Holden Camping has gotten a bad rap in recent years with outdoor brands driving home the message that sleeping in a tent has to involve some suffering, or at least mild discomfort, to really count. Today’s consumer, however, isn’t looking to “endure” a night away from home. […]
Misdefining Millennials
Is the active lifestyle industry missing the mark with these influential consumers?
