Innovators Of The Year — Pokémon Go
For getting kids (and adults) back outside
July 6, 2016 went down in history as the day fitness changed. On that day Nintendo released its (free) augmented reality game Pokémon Go, developed by American software company Niantic. Via a mobile app, users walk around the world in search of Pokémon creatures, which pop up everywhere from Central Park to your office desk. Catch em’ and battle with other users at “Pokémon Gyms.” Within a week of its release, kids and adults alike were opting to go for walks after school or on the weekend, swapping couch time for active play. Even the National Parks reported a boost in visitors. And players aren’t just trudging to the end of the block — they’re going on six-plus mile walks, as the game requires a certain traveled distance to hatch Pokémon eggs. For years it’s been a goal of the active-lifestyle industry to get more kids off the couch, and Nintendo did it in stride.
SGB Magazine Fall Innovators Issue celebrates the ideas changing the way we run, hike or play the game. For the full story please click here.