Innovators Of The Year — Columbia Sportswear
Columbia OutDry Ex Eco Jacket
Photo courtesy Columbia
For pushing the boundaries on environmental sustainability
The big environmental push by the outdoor industry of late has been ridding perfluorinated compounds (PFCs) from waterproof garments. The chemistry, used for most durable water repellency (DWR) treatments, has been found lingering in the environment with potential adverse consequences. That’s meant going back to the drawing board to re-invent the waterproof jacket without PFCs and DWRs, something Columbia accomplished with its OutDry Ex Eco Jacket, plus more. The key innovation was making the waterproof-breathable layer durable enough to sit on the exterior of the jacket, and while they were at it, designers employed recycled materials (21 plastic bottles per jacket, to be exact) and saved 13 gallons of water per jacket by abandoning the dying process. All trims, labels, toggles, zipper pulls and eyelets are made from 100-percent recycled content.
Stay tuned to SGB Today for more Innovators of the Year, or read the entire issue here.