Coach Snoop Introduces New Adidas Football Cleats
In a video on the brand’s Twitter feed, Snoop Dogg rolled out the collection with his unmistakable style.
In Colorado, Search And Rescue Efforts Won’t Cost You
Rescue professionals stress the importance of calling as soon as you need help.
The First Cannabis Gym Is Coming
Weed is getting its day in the weight room as a “cannabis gym” is opening in San Fransisco, CA – but is it a good idea to work out while high?
SGB Interviews OrthoLite Innovation Guru Skip Lei
SGB spoke with OrthoLite VP of innovation and strategic partnerships Skip Lei about bringing insoles from underfoot to top of mind.
Under Armour Hits The Trail With Mountain Running Series
SGB spoke with UA General Manager of Outdoor Topher Gaylord about designing running events at the ‘perfect confluence’ of running and the great outdoors.
Can A Tackling Robot Prevent Football Concussions?
Developed at Dartmouth College, the MVP Drive provides an alternative to player-on-player tackling during football practice.
Skea Adds Sparkle To Black Diamonds
The Vail-inspired ski brand designs technical apparel built for carving with class.
Reebok Film Celebrates International Women’s Day
Reebok is celebrating International Women’s Day by releasing a film featuring the strong females behind the brand.
Cotopaxi Urges Female Employees To Make Their Voices Heard
The outdoor brand and retailer’s CEO wants female employees to take the day off and get involved on International Women’s Day.
Polartec Joins Non-Profits To Tackle Climbing Accessibility
The textile solution provider partnered with Open Style Lab and Paradox Sport to produce a short film called “From the Lab to the Crag.”
Nike Athlete Breaks NFL Combine 40-Yard Dash Record
Ross’s performance more noise than usual because of the shoes he wore – they weren’t island-winning ones from Adidas.
Patagonia Film Series Stands Up For Bears Ears
‘This is Bears Ears National Monument’ concludes with a call to action to Secretary Zinke.
Taos Ski Valley Becomes First Ski Resort B Corporation
The ski area hopes others will follow in its footsteps.
Timberland And Thread Transform Bottles Into Responsible Fashion
The process of going from “bottle to boot” begins in Haiti, where more than 1,300 locals collect the plastic bottles that are developed into Thread fabric.
Pizza Hut Basketball Shoes Can Order Pizza
Only 64 pairs of shoes were made to match the amount of teams in the Big Dance bracket, and most of them will go to influencers and people in the media.
