Second Skin, available exclusively online at secondskin.com and dicks.com, is designed to “support athletes throughout their fitness journey – from training, to competition and beyond.”
Writer: Carly Terwilliger
Dick’s Sporting Goods today launched Second Skin, a complete line of technology-rich compression apparel developed for both male and female athletes, available exclusively online at secondskin.com and dicks.com.
Second Skin is designed for high-intensity athletes pursuing individual fitness goals. The compression line “supports athletes throughout their fitness journey – from training, to competition and beyond,” said a company representative.
“We saw an opportunity to better serve our customers by designing and building products for a specific type of athlete who participates in sports with unique demands like obstacle course racing and functional fitness and puts incredible pressure on his or her body to perform at its peak,” said Ryan Eckel, VP of brand at Dick’s Sporting Goods. “We created Second Skin to provide these athletes with gear constructed to support them every step of the way.”
The exclusive private brand joins other Dick’s Sporting Goods brands such as Calia by Carrie Underwood and Field & Stream.
Second Skin has enlisted more than 200 athletes, including three athletes who compete on a national stage:
- Hunter McIntyre – elite Spartan Race athlete, Obstacle Course Racing Champion and Spin instructor
- Christmas Abbott – CrossFit Games Athlete and Best-Selling Author
- Ryan Hall – Olympic marathon runner and American Record Holder
“More and more high intensity athletes are looking for an athletic brand that truly understands our mentality,” said Second Skin ambassador Christmas Abbott. “We think, train and perform differently, and want to connect with a brand that values functionality and performance above all, just like we do.”
Throughout the year, customers will see social and digital content from these athletes who will illustrate how they rely on Second Skin while training to perform at their best.
The line includes compression tops and bottoms for men and women, ranging in price from $40 to $70.
Photos courtesy Second Skin