SGB Today

Hyperlite Breaks Into Technical Apparel

The Maine-based manufacturer of made-in-the-USA ultralight outdoor equipment launched its first-ever outerwear product with The Shell, a featherweight technical jacket.

Icebreaker Is Cool To The Core

Justin Walford, GM of North America, Icebreaker, talks core consumers, outdoor specialty and e-commerce – and gives us a peek at what’s on tap for Spring 2018.

Strava Wants To See Your Tan Lines And Sweat

The social network for athletes unveiled its Athletes Unfiltered campaign, which urges members to “reject the curation and negativity found on other social networks.”

SSI Data: Top Selling Back-To-School Kids Athletic Footwear

According to SSI Data* The Nike Tanjun and Converse All Star Classics Low Cut Rank Overall Top Selling Back-To-School Kids Athletic Footwear Season-To-Date #1. Nike Tanjun Black/White (above) #2 – Converse All Stars Classics Low/White (below)                                         […]