SGB Today

The Nook Brings Women Together To Ignite Dreams And Inspire Others

A New Community For Ambition, Support And Empowerment To Thrive  The brainchild of two entrepreneurial and driven women, The Nook Online is a new ‘base camp’ and community platform for women in business, with the added bonus of a spectacular outdoors location and accessible network. Having launched in January, 2019, The Nook Online is an […]

The North Face Drops Black Series Spring/Summer 2019 Collection

Collection includes Four New Capsules of Outdoor-Inspired Pieces, Highlighted By Kazuki Capsule Today, The North Face dropped the launch of its spring/summer 2019 Black Series collection. Previously only available to consumers in Asia and select regions across the globe, Black Series balances utility with premium styling to deliver high-quality, outdoor-inspired pieces for the city explorer. […]

Croakies Launches Year Two of “Not Your Everyday Adventure” Contest with a Chance to Win All-Expenses Paid VIP GoPro Mountain Games Experience for Two

Croakies, original manufacturer of industry-leading outdoor retention products and outfitter of “Life’s Everyday Adventures” since 1977, announces the return of the widely successful Not Your Everyday Adventure contest, sending one lucky winner and a guest on an all-expenses-paid VIP experience to join Croakies at the 2019 GoPro Mountain Games (June 6-9 in Vail, Colo.). Croakies’ […]

Reaching New Heights In Chicago

The North Face announces its third public climbing boulder at Palmisano Park in Chicago’s Southwest side as a part of its Walls Are Meant for Climbing initiative. Last week, in partnership with The Trust For Public Land, TNF began to build a free, public climbing boulder in Palmisano Park on Chicago’s Southwest Side. The boulder […]

Carhartt x ’47’s MLB Collaboration Continues

This MLB Season, Carhartt x ’47’s Outwork x Outroot collaboration is back for diehard baseball fans. Building on the success of the past two collaborations, Carhartt x ’47 team up again with a hat collection that merges Carhartt’s iconic duck material with ’47’s iconic headwear silhouettes to create the 2019 MLB fandom caps for all […]

“Win A Glove Day” … Wilson Selects Harrisburg High School Pitcher + Outfielder Presley Witt’s Submission From Nearly 100,000 Entries

Across the country, young players grow up watching their favorite baseball players on the game’s biggest stage. And, for decades Wilson, the Official Ball Glove of the MLB, has traveled to every team’s spring training and hosted Glove Days, where Wilson’s team of glove experts deliver hand-made, Pro Stock gloves to many of baseball’s biggest […]

Fabric Link Top 10 Textile Innovation Awards

The annual FabricLink Network Top 10 Textile Innovation Awards are presented annually as recognition to those organizations and product developers who pursue their ideas and strive for excellence in their textile advancements. Each year, the FabricLink Network’s Top 10 Innovation Awards acknowledge new textile products and technologies that showcase outstanding developments that have been officially launched over […]

The Kalleq … Gearlab’s Latest High-Performance, Open Water Excursion Paddle

Gearlab is an award-winning design company and pioneer of the first modern Greenland-style paddle with exchangeable tips. We were intrigued to learn more, so we sat down last December with Founder Chung-Shih. Read the full interview here. The company, located in Taiwan, is central to product development and manufacturing which means the design and development […]

USU Celebrates First Graduating Class Of The Outdoor Product Design and Development Program

The first graduates from Utah State University’s Outdoor Product Design and Development (OPDD) program will start the celebration on April 12 with the presentation of their senior portfolios and final projects to the OPDD Industry Advisory Board comprised of local industry representatives from 1-3 p.m. in the lobby of the Daines Concert Hall, Chase Fine […]

Yelich Designs California Inspired Louisville Slugger

We all know the hot start Christian Yelich is off to at the plate. What you didn’t know is that Christian is also off to a hot start as a bat designer. In collaboration with Louisville Slugger, Christian has worked to create a special version of his Pro Prime S318 model bat. The bat is heavily influenced […]

Decathlon Set To Open Doors To First Full-Scale U.S. Store

Decathlon, a globally-recognized sporting goods retail brand, announced Tuesday that its first U.S.-based major brick and mortar store will hold its Grand Opening at its new Bay Area location on April 12. Located at 3938 Horton Street in the East Bay Bridge shopping center in Emeryville, Calif., the 47,000 square-foot store is scheduled to officially […]

World-Renowned Pro Skater Lizzie Armanto Launches New Vans Skate Footwear and Apparel Collection

The latest collection from Vans’ global skate team rider Lizzie Armanto has finally sprung. With the super bloom season exploding with eye-catching and colorful flowers, it’s only natural for Lizzie’s new collection to blossom in a beautiful lavender pack featuring the Vans Slip-On Pro, Sk8-Hi Pro and matching apparel to complement. Lizzie’s vibrant aesthetic and […]

Brooks Running Company Names Huge as New Advertising Agency of Record

Brooks Running Company, today announced that it has selected Huge as its creative agency of record (AOR), after a competitive review. Effective immediately, Huge will act as Integrated AOR responsible for marketing, creative, brand strategy, positioning and digital marketing, as well as global activations. “We’re thrilled to partner with Huge because they are a creative powerhouse […]