Conversation With Creatives Katie Voigt and Anna Olinger, Lead Product Designers, Nathan Sports
Nathan has a mission statement that represents the company’s direction and focus. “If you Run, you are a Runner. No matter where you Run or why. No matter how far, No matter how fast. If you Run, Nathan Runs with you.” The designers at Nathan holistically approach the creative process. Moreover, anytime the company wants […]
Do Biodegradable Plastics Reduce Ocean Pollution?
According to a study conducted by the University of Plymouth’s International Marine Litter Research Center published in the Journal of Environmental Science and Technology, the assumption that switching to biodegradable plastic will reduce ocean-plastic pollution yielded “no advantage” over conventional plastic in reducing ocean pollution. Plastic bags made of “biodegradable plastic” remained intact with no […]
What Impact Does Your T-Shirt Have?
By 2050 scientists predict that the amount of ocean plastic will outweigh marine life. Today, microfibers make up 85-percent of human-made debris on shorelines around the globe. And just one machine wash of synthetic fabrics have the potential to release over 700,000 plastic microfibers into our water system not to mention 152 liters of water […]
5Point Film Festival … “Mountain In The Hallway” Wins “Most Inspirational” Award
“Set a goal, start working towards it and don’t stop until you come up with a really freakin’ good reason to stop.” — Tate MacDowell Celebrating the Human Spirit, “Mountain In The Hallway” took home the “Most Inspirational” Award at the 12th annual 5Point Adventure Film Festival on Sunday night to the roar of applause from the […]
Yakima Partners With Brothers & Company
Leading recreation brand taps outdoor enthusiast agency for creative and PR. Brothers & Company announced today that it has been selected by Yakima, a global leader in vehicle racks and cargo solutions, as an agency partner for PR and marketing services. Brothers & Company will engage in consumer and trade media relations, influencer marketing, event […]
Southern Tide And Reyn Spooner Partner On Men’s Intercoastal Collection
Collaboration Merges the Best of Two Acclaimed Lifestyle Brands Premier coastal lifestyle and apparel brand Southern Tide announced a new partnership with Reyn Spooner, the Hawaiian heritage brand known for its signature take on the now-legendary Aloha shirt. The Southern Tide x Reyn Spooner collection, which couples the best of each brand, is slated for release on May […]
Hoka One One Announces Project Carbon X: A 100K World Record Attempt in Brand-New Carbon X Shoe
The new Carbon X shoe embodies Hoka-signature max-cushion and minimal-weight to empower all athletes to reach their personal best; Hoka athletes will take on World and American records at 100K to commemorate the product launch. Hoka One One, a division of Deckers Brands (NYSE: DECK) announces Project Carbon X, a 100K World Record attempt by multiple HOKA athletes. […]
Brooks Running Announces Partnership with International Front Runners
Brooks and the LGBTQ+ Network of Running Clubs Will Partner to Promote Inclusion and Community Through Running Brooks Running Company and International Front Runners, the global network of lesbian, gay, bisexual, transgender, queer (LGBTQ+) running clubs, today announced a two-year partnership to promote inclusion in running. Together, the two organizations will support the growth of […]
Montane Appoints KPMG To Evaluate Strategic Options
Montane is a leading outdoor brand producing lightweight, functional clothing and equipment for mountain climbing, mountain walking and mountain running The brand occupies a really strong position in the high-performance segment of the outdoor market, with well-designed, good-looking, technical products and a very loyal and active consumer base Montane reinforces its brand position through multiple […]
Carhartt’s Rain Defender Technology
The average city in America has 100 rainy days. Enumclaw, Washington has close to 200. And every other day of your life, on average, you’re dealing with rain and gray skies. Having the right gear – your jacket, pants and hoodie – becomes a necessity instead of a consideration in order to stay active. It’s […]
Mobile Warming Introduces New Chief Operations Officer
Eric Creagh Will Lead Operations and Accounting Team of Rapidly Growing Heated Apparel Company
Honey Stinger Launches “Hive Life” Podcast Featuring Host David Willey
Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today introduces “Hive Life,” a new podcast hosted by former Runner’s World editor-in-chief, David Willey. “Hive Life” will tell stories of triumph, adversity, and growth through insightful interviews with athletes ranging from top-tier cyclists and swimmers to mountaineers and marathoners – both within Honey Stinger’s “Hive” […]
Croakies Unveils Interactive New Website Showcasing Build Your Own Belt Shop Feature
Croakies, the original manufacturer of industry-leading outdoor retention products, unveils an exciting new website and interactive shopping experience through croakies.com. The brand’s new website was developed to more optimally showcase the breadth of Croakies’ industry-leading product collection, highlighting the brand’s diverse array of print, color, fit, and function options. Using improved filter features and a […]
Bye-Bye Styrofoam … Igloo Goes Green With $10 Biodegradable Cooler
Styrofoam is harmful to the environment and to our health. Styrofoam is one of the top five largest contributors of waste in our landfills, occupying more than 30-percent in the United States alone. Styrofoam is non-biodegradable and Stryene, the compound that makes Styrofoam, is considered a carcinogen and neurotoxin by the EPA. Additional chemicals found […]
Selkirk Sport Unveils “Limited Edition” Regal Black & Gold AMPED Series Paddle For 2019 US Open Pickleball Championships
#1 Ranked Professional Pickleball Player, Tyson McGuffin, and Top Team Selkirk Athletes to Compete with “Limited Edition” AMPED™ Series Paddles; Limited Quantities Available at Selkirk.com Tyson McGuffin, the #1 ranked professional pickleball player, in one of the world’s fastest growing sports, will defend his Gold Medal at the US Open Pickleball Championship equipped with a new “Limited […]
