Uncharted Supply Co. Launches New Line Of Preparedness Products At Outdoor Retailer
The new SEVENTY2™ Pro Survival System, Triage Kit and Rapid Raft expand the brand’s innovative line of preparedness products
Breakthrough In Nylon Textile Technology From Toray
Toray Industries has created a new nylon textile using the textile manufacturer’s NanoDesign technology. Despite using a DWR treatment (with lower environmental cost), the latest innovation from the giant delivers high water repellency. How? The textile’s structure has microscopic slits running lengthwise on the yarn. Water-repelling treatments fill these slits below the outside diameter of […]
The Conservation Alliance Hosts Successful Backyard Collective Event In Vancouver, B.C.
The Conservation Alliance held its Backyard Collective event in North Vancouver, British Columbia on Friday, May 31. The stewardship project drew 45 volunteers from six member companies, two conservation partners and one local non-profit. The volunteers worked in support of North Shore Mountain Biking Association (NSMBA) on projects in North Vancouver, BC. The group continued […]
First Diversity-Focused “Breakthrough Series” Event Of 2019 To Be Held At The Jackie Robinson Training Complex June 7-9, 2019
MLB and USA Baseball have invited approximately 60 top high school baseball players to development experience as part of a series of similar camps through June and July. Highlights of the cost-free event include elite instruction from former major leaguers, showcase games, visit to Marlins Park, and guest speakers. Below are details for the first […]
World Armwrestling League (WAL) Aligns With Strategic Broadcast Partners For 2019 Supermatch Showdown Series
Joining Turner Sports’ B/R Live, fans can now catch all the intense WAL action on Anthem Sports & Entertainment and Fanseat
Primera, Kenco Label And Tag To Slash Retail’s $100 Billion Shrinkage Problem With A groundbreaking Solution At NRF Protect 2019
Economical and easy to implement, Kenco-LP patented security tag is the industry’s first strategic, tamper-proof way to disrupt most forms of retail loss with little or no additional costs.
Running Down A Dream With Ruffwear’s UniFly Harness
By Teresa Hartford This week, while scoping stories pre-ORSM, I came across the UniFly Harness on Ruffwear’s website. Somehow I missed the product launch in February 2019. Here at SGB, we have the privilege to report on world-class outdoor products from the leading product designers in our industry. And much of what fuels their passion […]
Thorlo Debuts New First Nation Collection At 2019 Outdoor Retailer Summer Show
Thorlo Is Releasing Its New First Nation Collection Of Outdoor Sockwear In Honor Of The Indigenous People Of North America.
Michelob ULTRA Seeking Environmentally Minded Runners To Plog Their Way Onto Team ULTRA For The TCS New York City Marathon
Ahead of World Environment Day, Michelob ULTRA announced the return of Team ULTRA – a group of 95 runners who will join the beer brand for the 2019 TCS New York City Marathon – and this year’s spots will be awarded to runners with a passion for supporting the environment. There’s one hook – in […]
Odell Beckham Jr. Partners With Shock Doctor To Launch New Interchange Lip Guard
Exclusive lip guard technology lets user easily change shield designs on the same mouthpiece.
Big City Mountaineers “30 Days Of Giveaways”
Big City Mountaineers (BCM) a leading provider of transformational wilderness experiences for under-resourced youth, will be hosting a “30 Days of Giveaways” campaign to celebrate the organization’s 30th anniversary sending mentors and kids into the backcountry. As BCM enters its 30th summer of programming, it aims to give thanks to the brands and individuals in […]
Jonathan Paul Fitovers Eyewear Celebrates Love of Travel And Deploys Dynamic, On-the-Go Consumer Campaign
Jonathan Paul® Fitovers Eyewear, the originator of the fitovers eyewear category, continues its multi-year repositioning strategy to reach the broader outdoor and active community, today announcing the launch of the On-the-Go with Jonathan Paul consumer campaign. In 2018, Jonathan Paul® Fitovers Eyewear announced the first major steps in an elevated brand strategy, launching a new […]
Big City Mountaineers Celebrates 30 Years Engaging Youth Through Transformative Wilderness Experiences
After its inception in 1989, Big City Mountaineers (BCM) is celebrating 30 years of adventures this June. In three decades, the nonprofit has engaged with 10,000 kids, conducted nearly 800 expeditions, organized 5,500 volunteers, led 120 overnight camps, and provided over 45,000 nights under the stars. Where will the next 30 years will lead? Be a part of […]
eqpd Expands Built-for-a-Purpose Fundraising Program with SheJumps Partnership
SheJumps and eqpd (“equipped”), two entities that share a passion for environmental sustainability and the outdoors, have collaborated to create a limited-edition SheJumps LastBag, which is available with a donation of $100 or more to the organization during the month of June. SheJumps increases the participation of women and girls in outdoor activities to foster […]
Navy SEAL Foundation, Reebok Announce New Partnership
Reebok Becomes the Official Human Performance Partner of the Navy SEAL Foundation; Collaboration to Include Support for NSW Warriors and Families, Sales Discounts.
