SGB Today Footwear
P.F. Flyers Announces Brand Refresh, Expands Into Wholesale Distribution
P.F. Flyer’s partnership with Revolve and the Desert Adventure collection are the starting point of new offerings from the heritage company with plans to roll out more over the next year.
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
Keen Launches Radical New Boot, Targhee IV with Keen.Fusion
Keen.Fusion creates a “mechanical bond stronger than glue using heat and pressure to fuse the sole and upper of the boot together into one piece.
Crossover Culture Upgrades Court Presence With Fortune and Fatale
Crossover Culture released the Fortune and Fatale, two new basketball sneakers using its proprietary Ghost Foam technology.
Bridging DTC and Wholesale: Your Brand’s Path to Sales
Discover how blending DTC and wholesale strategies with a dash of tech can boost your brand’s sales and market presence.
Skechers signs Albert Pujols as Brand Ambassador
Skechers signed former Cardinals and Angels MLB player Albert Pujols as its latest brand ambassador. The two-time world champion and future Hall of Famer, will star in a Spanish-language campaign designed to educate fans about Skechers Hands Free Slip-ins.
Keen Celebrates 10 Years of Uneek Open-Air Sneaker
To round out the celebration, Keen will introduce three new variations of the Uneek open-air sneaker, available in men’s and women’s styles.
Algenesis Unveils Groundbreaking Biodegradable TPU Material
Algenesis’ partnership with Trelleborg underscores the material’s versatility and potential to disrupt industries ranging from aerospace applications to outdoor apparel.
Currex Insoles Signs USWNT Team Captain Lindsey Horan
Sponsored Content: Currex, the leader in activity specific insoles inks agreement with Professional Soccer player, Lindsey Horan, to play in the brands Currex CleatPro insoles.
“Unfortunately, Not A Lot Has Changed For Girls In Football”
German national team captain Alexandra Popp speaks to Puma CEO Arne Freundt about leadership and the challenges of women in football (soccer).
Dick’s House of Sport Partners with Former NFL Pro J.J. Watt
“J.J.’s passion for sport and his commitment to the community make him the perfect fit for Dick’s House of Sport.” —Mark Rooks, VP of creative, sponsorships and entertainment, Dick’s Sporting Goods
Curry Brand Signs South Carolina Guard as First Collegiate Athlete
Under Armour, Inc. signed MiLaysia Fulwiley to a multi-year NIL deal with the Curry Brand.
Payntr Golf x Pro Golfer Jason Day Create Footwear Collection
Day’s feedback on the collection’s development has been and will continue to be “instrumental in refining the design and functionality of the footwear, ensuring it meets the highest standards of performance, traction, waterproofing, and comfort.”
2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands
Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.
Jordan Wings Collection Offers a New Take on Luxury Streetwear
The collection elevates the Jordan Brand to “heirloom status,” respecting the staples that cemented the iconic brand’s status in sport, culture and style from 1984 to today.
