SGB Today Footwear
Puma Becomes New Kit Supplier of RB Leipzig
Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.
Puma Brings Back Avanti in Limited Edition White and Spotted Calf Hair
Unlike the previous all-leather drops, the Avanti Pony is made with calf hair uppers in two colorways.
Saucony x Bodega Collab on Limited Edition Jaunt Woven
The Jaunt Woven features Saucony’s Grid Shadow 2 silhouette in natural earth tones combined with organic textures.
Asics x C.P. Company Reinterprete Gel-Quantum 360 VIII
The Italian sportswear brand’s take on the Gel-Quantum 360 VIII offers a glimpse into the future.
Adidas Originals By Edison Chen Drop Clot Superstar
Taking a fresh take on the classic Adidas Originals silhouette, the Clot Superstar “bridges Eastern and Western cultures.”
Skechers Partners with Vexx on Limited-Edition Collection
Known to the world as Vexx, Vince Okerman’s “doodles” take their inspiration from various sources, including the legendary American artist Keith Haring.
Shaq and Reebok Collab with Pepsi, Debut The Pepsi Sneak’er
Pepsi collaborated again with Shaq, president of Basketball at Reebok, on the Pepsi ‘Sneak’er, a custom-built Reebok Pump Shaq Attaq that holds a mini can of Pepsi in the sole courtesy of the Shoe Surgeon.
Adidas Revamps Supernova Franchise + Adds Men’s and Women’s Apparel
The Supernova franchise includes the Supernova Rise, with two new models, the Supernova Solution and Stride, complemented by matching apparel for men and women.
Spenco launches Golf Stability Insole
“These insoles offer a unique solution for golfers who want to enhance their performance and enjoy their game more.” —Michael Polk, CEO of Implus
Brunt Workwear Moving into Wholesale Market to Expand Reach
On the heels of its third straight year of triple-digit growth, Brunt said it is breaking from its DTC exclusivity with 23 wholesale partners across the U.S.
Blain’s Farm & Fleet Recognized by Forbes as Best Employer for Sixth Consecutive Year
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet
Inov8 Drops Nex-Gen Trail Running Shoes
“The new shoes are neither over-engineered nor under-engineered, in the strong belief that nature knows best. We let your foot control the shoe, not the shoe control the foot.” —Inov8 Founder Wayne Edy
Puma Hoops and Lamelo Ball Accelerate the Game with Porsche Collab
In collaboration with Porsche, Puma Hoops and LaMelo Ball will release the Puma x Porsche Collection on February 17 fusing basketball with auto excellence.
Original Converse Weapon Returns
At the helm of the revived Converse Weapon is Shai Gilgeous-Alexander, the All-NBA first-team point guard and two-time All-Star who stars in the remake of the original 1986 “Choose Your Weapon” campaign.
Puma releases the Spirex, a technical street-style sneaker
Puma’s street-style Spirex distills iconic footwear designs from the brand’s archive.
