Puma launched its first worldwide brand campaign in ten years, Forever. Faster.—See The Game Like We Do,” to strengthen the brand’s positioning as the Fastest Sports Brand in the world.”

Puma, founded in 1948 by Rudolf Dassler, envisioned creating shoes that would make athletes “agile, nimble and fast, like the Puma.” Over the last 75 years, Puma has worked with the fastest athletes, clubs, and federations worldwide, creating innovations that provide sporting excellence. This year, through the globally featured “Forever. Faster.—See The Game Like We Do,” Puma demonstrates how speed remains deeply rooted in the brand’s DNA. 

“Everyone dreams of having a superpower, and speed is Puma’s,” said Puma’s CEO Arne Freundt. “Speed is the superpower the greats use to change the game. Just like our world icons Mondo Duplantis, Karsten Warholm, Neymar, Jr., or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone. Through our ability to bring speed to life, Puma invites all people to break through their own limits, unlock their personal best and become a better version of themselves, allowing them to see the game like we do: Forever. Faster.”

Click on image above or link here to watch the hero brand film.

“Our new global brand campaign is Puma’s biggest marketing investment ever,” said Richard Teyssier, VP of Brand and Marketing. “It is the first time that Puma has one single message – Forever. Faster. —throughout the entire year and across all performance categories such as Football, Running, Basketball, and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”

“Forever. Faster.—See The Game Like We Do” launches April 10 worldwide and includes a hero brand film with supporting creative assets with featured top athletes, including Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier “Chicharito” Hernández, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh and others. 

Later this year, Puma will present dedicated brand videos and creative assets for the Conmebol Copa America, UEFA Euro 2024 and the 2024 Summer Olympics.

Image/Video courtesy Puma