SGB Today Footwear

New Balance Teams Up With New Era Cap

The first two products in the collection are the New Balance 3000v3 cleat and the New Era 39Thirty Cap, featuring black base materials with iridescent accents.

Legendary Innovator Gert Boyle: Spanning Generations

The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.

Nominate Your Innovators of the Year

This fall, SGB will spotlight the people, products and business strategies that push the active lifestyle industry forward with the first SGB Innovators of the Year Awards.

Live at Outdoor Friedrichshafen – Day 2

SGB is live at Outdoor Friedrichshafen 2016 in Germany, bringing our U.S. readers a glimpse at some of the top trends, news and products coming out of Europe.

A Look at 2017 Street Style at the Agenda Show

The Agenda Show, held June 29-30, 2016 in Long Beach, CA, is a breeding ground for boutique sneaker, skate and surf shop retailers with a killer eye for the street styles that will define 2017. Among the retailers in attendance were Sole Classics — a Columbus, OH urban retailers notorious on social media for its highly […]

Are Smart Shoes a Dumb Idea?

In the race to create fit-tracking footwear, we break down the specs we want and what Under Armour, Lenovo and other brands are promising to offer.