In today’s fast-evolving retail landscape, brands are revisiting the strategic significance of wholesale channels. With these channels rapidly changing, leading the way—not just keeping up—is crucial. Insights from ENDVR have shed light on forward-moving strategies, offering a blueprint for enhancing sales and sell-through in wholesale, set to revolutionize revenue for brands in physical stores.

Why Wholesale Now?
The pivot to wholesale aligns with shifting consumer behaviors and market dynamics. Nike’s recalibration towards wholesale highlights a more comprehensive industry insight: multi-brand retail environments are crucial for capturing consumer attention and driving innovation. This shift is mirrored across the board, underscoring the need for a presence across various consumer touchpoints.

The Future of Wholesale Success for Brands
Navigating this transition, ENDVR’s analysis suggests wholesale success hinges on a comprehensive strategy: product education, relationship building and leveraging technology. This approach emphasizes:

  1. Increasing Sales and Engagement Through Expert Product Education: Utilizing digital retail sales enablement platforms updates product knowledge. Informed staff can significantly enhance sales by accurately communicating product value and features. Dive deeper into these strategies in our guide.
  2. Cultivating Retail Advocates: Strengthening ties with retail sales teams turns them into brand champions. These partnerships drive sales, as motivated staff are more inclined to recommend your products. Technology enables your brand to be omnipresent. Find out more about building these relationships in the guide.
  3. Harnessing the Power of Retail Sales Enablement Platforms: Technology is crucial in contemporary wholesale strategies. Platforms like ENDVR give brands an edge by simplifying sales processes and offering insights to refine performance and insights to optimize performance. Our guide offers further insights into leveraging technology for wholesale success.

Advantages of Retail Sales Enablement Platforms like ENDVR
ENDVR stands out in wholesale innovation, enhancing brand sales and sell-through with its platform. Success stories from ENDVR clients—Vuori, Mountain Hardware, K2 Sports, and Burton—demonstrate the platform’s significant impact. These brands have used ENDVR to educate and incentivize retail staff, gaining valuable insights into consumer behavior and product trends and marking a technologically advanced path to boosting wholesale sales and sell-through rates.

The wholesale channel’s evolution presents an opportunity for brands to redefine their sales strategies for unprecedented growth. By adopting expert product education, nurturing retail advocates, utilizing platforms like ENDVR, brands are well-positioned for success in 2024 and beyond.

Call to Action
Advance your wholesale strategy with insights from industry leaders. Download our e-guide, How to Maximize Your Brand’s Wholesale Channel in 2024,” and learn how to amplify your sales and sell-through rates cost-effectively.

Imagine what 15 minutes could do for your brand. Yes, in the time it takes to enjoy a coffee, you could set the course for transforming your wholesale strategy. It’s absolutely worth it to chat with someone from ENDVR. Discover how you can turbocharge your sales and sell through in your wholesale channels, making every dollar work harder and smarter for you. So, why wait? Dive in, have some fun, and let’s talk solutions today

Your brand’s next giant leap forward is just a conversation away. Talk with our sales team today, and let’s make magic happen together!


See below for Part 2 and Part 3 of the series:

Burton and Spy’s Winning Moves in the Wholesale Game, Part 2

Vuori and ENDVR’s Strategic Alliance: Driving Sales Growth in Wholesale Channels, Part 3