Archives: Press Releases

SPY+ Optic continues to innovate by using artificial intelligence to create Happy Boost—a sun lens that enhances color by 30 percent evenly and not to the detriment of other colors in the spectrum. The artificial intelligence used to create Happy Boost sampled over 10 million unique lens combinations, factoring in all visible colors at different […]

For over 40 years, Pedco has manufactured mounting equipment for optics and electronics, including its UltraPod tripod. For Spring 2023, the company will introduce the UltraPod 3 Mini Travel Tripod with a phone mount. Building on the success of the UltraPod, the UltraPod 3 Mini Travel Tripod is 40 percent stronger with features and functions, including a […]

Chaco launched its Earth Tones Collection, reimagining its Z/1 Classic sandal in seven neutral hues. The collection was launched in partnership with Outdoor Afro. “Chaco values building a welcoming outdoor community and the joy of adventure for all, and Outdoor Afro’s work inspires us,” said Lauren Poole, senior director, marketing, Chaco. “The Earth Tones Collection […]

Cortez, Colo. – June 6, 2022 – After extensive research and testing, Osprey, a Helen of Troy brand and a leader in creating top-quality, high-performance, innovative carry solutions, launches an Extended Fit Program for Spring 2023. This new program, available in four of the brand’s best-selling styles, features a refined design to deliver optimal performance […]

Chamois Butt’r launched its Ultra balm, an anti-chafe balm made for demanding conditions and extreme athletic pursuits. The natural oil and beeswax-based balm is suitable for all skin areas and will not sweat off as water-based creams. One application will last all day. “On longer rides, especially when it’s hotter than the devil or if it rains, […]

A Helen of Troy brand and manufacturer of carrying solutions, Osprey introduces its hydration reservoir series with a pending patent design. “From the handle to the hose and baffles to the bite valve, we thought through every interaction and aspect of our Hydraulics design to identify opportunities for a better user experience—redesigning, reshaping and updating […]

UCO, which will celebrate 50 years of manufacturing camping equipment at Outdoor Retailer Summer Market, announces a robust ECO camp kitchen line expansion. Using its proprietary Recover Recycled polypropylene, UCO’s ECO line gives reclaimed and recycled plastic a second life as durable, sustainable camp kitchenware. Last year, the company introduced its ECO 5-Piece Mess Kit […]

Littleton, N.H. (June 2, 2022) – The team at New Hampshire-based RapidPure is excited to announce their new water treatment collection with five innovative products that empower consumers with a faster, easier, and more convenient way to filter and purify drinking water wherever their adventures take them. Designed for outdoor enthusiasts, world travelers, and adventurers […]

100%, the San Diego, CA-based sports performance company, released its Norvic sport performance sunglasses. The inspiration for the glacier-inspired design comes from past classics that take cues from racing culture and retro styling. “Norvik is a trend-setter engrained with inventive technology which functions to perform in a variety of conditions all while keeping lifestyle in […]

Houdini, a circular sportswear company, released its SS23 c0llection for the “Adventure Inspired Functional Life.” This line is 100 percent recyclable, renewable, biodegradable, and bluesign certified.  “Adventure Inspired Functional Life is the foundation of the Houdini brand,” said Niclas Bornling, Houdini’s head of brand and DTC. “Our goal for SS23 is to create companion pieces […]

Ignik, a Bainbridge Island-based brand, announced the newest offering in its Gas Growler product lineup. The Gas Growler-X represents the evolution of the Growler family, offering twice the adventure potential of the original without the waste associated with smaller single-use propane bottles. The Gas Growler-X is a ten-pound refillable propane tank for heating and cooking. […]

Teijin Frontier, the Japanese textile group, announced it has created the technology to recycle dyed polyester fibers without reducing the quality of the thread. The company’s Depolymerization Catalyst System (BHET) chemically decomposes and recomposes the dyed poly through a process that requires less water and energy consumption, an alternative to using Dimethyl Terephthalate (DMT) and […]

The 100% x Tatis 23 limited-edition 2022 collection features a palette of hot pink and strong yellows in 100% frames, including Speedcraft and S3.  This collection incorporates Hypercraft, featuring the brand’s UltraCarbon technology and offers Speedcraft XS, its HiPER Lens technology which ramps up contrast and enhances detailed vision. “I shared my vision and favorite colors with the 100% design […]

Chaco Footwear announced its first international collaboration with UK-based retailer Outsiders Store. The collection combines the classic design of a British 4×4 vehicle and Chaco’s Z/1 sandal, as shown lead image. “I’ve been wearing the same pair of Chaco Z/1 sandals for over a decade now, and to have the opportunity to collaborate on a […]