G-Form, the protection brand, and Electric Mountain Bike Network (EMBN) announced a three-year sponsorship deal naming G-Form the official protection partner of EMBN from June 2022 through June 2025.
The agreement identifies G-Form as the provider of knee, arm, upper body, and hand protection, including the E-line, Pro-Rugged lines and MX 360 back protector with base layer compression pads and gloves using G-Form’s proprietary SmartFlex Technology.
“As we reset our overall brand strategy, one of our main focuses is to build our community by aligning with best-in-class partners,” said Steven David, G-Form’s vice president of global marketing. “We are extremely pleased to enter a multi-year partnership with the EMBN community. With e-bike growth at all-time highs and our alignment to provide advanced mountain bike protection, the opportunity to create compelling content and education around proper riding gear is a perfect fit.”
All G-Form protective wear is CE compliant—it complies with European health, safety and environmental protection standards. The brand’s protective gear is waterproof and machine-washable while maintaining the integrity of the patented SmartFlex padding. The E-Line, Pro-Rugged and MX lines are CE 1621-1-certified for joint protectors suitable for use in motorized cycling activities. With a low-profile and articulated design, G-Form products form to the user using body mapping technology.