Archives: Press Releases

Smith has launched its Imprint 3D Technology, debuting in a first-to-market custom-crafted 3D printed snow goggle to address the wide range of face shapes and features while eliminating the one-size-fits-all approach to gear. The custom experience provides users with increased “all-day comfort, eliminates light leakage due to improper fit, removes pressure points or hot spots, and […]

Nordica launched two all-mountain touring ski collections in limited quantities, the Enforcer and Santa Ana Unlimited All-Mountain Touring Skis.  “Resort and backcountry skiing has morphed the last few years, especially since the life-changing pandemic,” said Nordica North America’s Director of Marketing Sam Beck. “Active skiers are skinning up with friends in the backcountry and resorts […]

Polartec announced the winners of its 2021 Polartec Apex Design Awards, the annual design award program “celebrating the finest products made from Polartec fabric technologies.”The winning products were selected from entries based on the “skilled and creative uses of Polartec.” This year’s Polartec Apex Awards campaign centers on “the importance of versatility and functionality for […]

TravisMathew, which is owned by Callaway Golf, has signed actor Chris Pratt as its first ambassador in the entertainment space. Pratt joins a roster of professional athletes including Jon Rahm, Matt Ryan, Jimmy Garoppolo, Corey Seager, and Alex Caruso. The partnership kicked off on November 8 with a multi-day charity flash sale benefiting Special Olympics, […]

STITCH Golf expands its golf bag family with the launch of the SL Cart Bag incorporating a unique blend of design and function to meet the needs of today’s golfer. “After constant requests for a cart bag, we are pleased to introduce our first ever STITCH® cart bag: The SL Cart Bag,” stated Brad King, […]

Purdey, 7L and Hajk are featuring HD Wool Apparel Insulation in their A/W 2021 outerwear collections. Developed for outdoor and lifestyle apparel, the insulation is   100 percent natural, renewable and durable. Furthering its excellent temperature regulating and moisture management properties. HD Wool Apparel Insulation supports farmers to start the ReGenerative Agricultural process by having […]

Front Runner Outfitters (Front Runner) released its 20-liter Pro Water Tank with Mounting System. Its low profile makes it an easy-to-handle solution for carrying water during vehicle travel and an additional size option to Front Runner’s product lineup. This 5.3-gallon water tank allows users to free up valuable room on their racks without sacrificing volume […]

Nautilus, Inc. (NYSE:NLS) announced that its JRNY digital fitness platform now includes a video library of instructor-led strength workouts for Bowflex SelectTech 552 and 1090 dumbbells. For a limited time, new JRNY customers will receive a one-year complimentary membership. Customers outside the U.S. and Canada will have access to the one-year membership beginning November 16, […]

Salomon announced that Noah Droddy will wear the brand’s road running footwear, gear and apparel as part of its U.S. athlete team and as the company’s first elite road running athlete. Droddy recently ran a 2:09:09 marathon at the Marathon Project, setting a personal record and becoming the ninth-fastest American marathoner in history. “Sometimes it […]

BOTE, maker of paddleboards and kayaks, released its Rackham Aero 11’ paddleboard in a limited-edition No Quarter design. The No Quarter Rackham 11’ comes with a suite of matching accessories. Known as The Waterman’s Board, the Rackham 11’ is the little brother to the original Rackham Aero 12’4”. Lighter in weight and smaller in stature, […]

Hest, a designer of sleep products for the outdoors, announced it received $2M in funding from new and existing investors to boost the brand’s product innovation, team growth and sales strategy.  Launched in 2019 with the goal to build portable beds, now offers car-camping sleep products sold online and at brick and mortar retailers in […]

Nomad’s Barrier NXT apparel collection offers hunters performance outerwear for harsh terrain and weather conditions at a value price point. The jacket, pants and vest feature a waterproof/breathable construction. Windproof fabric is bonded to a micro-fleece backer for heat retention yet remains pliable and quiet. Other features include stain resistance and anti-microbial properties. The Camo […]

  Elan, the maker of handcrafted skis made in the Slovenian Alps for over 75 years, announced the early release of Glen Plake’s signature ski—the Ripstick Tour 104. Designed and tested by Elan athlete Glen Plake, the skis offer lightweight construction with the downhill performance of the company’s Ripstick. Available in limited quantities at select […]

San Francisco, CA (November 3, 2021) —  Somewear Labs, a leader in off-grid communication technology, and onX, a pioneer in outdoor digital navigation, have expanded their industry-first product integration to fulfill the mapping and communication needs of hunters. By introducing the satellite-enabled connectivity of Somewear, onX Hunt users can now share custom onX Waypoints off-grid. […]

Nautilus, Inc. (NYSE:NLS) has released its Bowflex Max Total 16 cardio machine, a “premiere model” in its Max Trainer line, which includes a 16-inch embedded HD touch screen that integrates with the brand’s JRNY digital fitness platform. The machine combines the low impact of an elliptical with the high intensity of a stepper. Features include […]