Archives: Press Releases

SAN FRANCISCO (September 20, 2022) – Rooted in sustainability since its inception in 1968, Royal Robbins furthers its commitment to environmental stewardship by partnering with the Green Business Bureau (GBB) for its brand retail stores in Denver, Seattle, Modesto and Berkeley, California. This new partnership with GBB ensures that Royal Robbins four retail stores are […]

DAYTONA BEACH, Fla. (Sep. 20, 2022) – Costa Sunglasses, manufacturer of the first color-enhancing, all-polarized glass sunglass lens, brings next-level PRO-formance to its best-selling Jose frame. As part of the brand’s fall 2022 collection, this legacy frame, rebuilt with angler-approved upgrades, is named in honor of the legendary waterman and larger-than-life personality, Jose Wejebe.  Building […]

Ripton & Co. (Ripton), the technical active stretch denim brand is expanding its product line and adding a vest to the fall collection.  “This is Ripton & Co.’s first vest, and we are excited about the look, fit and style,” said Elliot WIlkson-Ray, founder and CEO. “It’s classic yet edgy with a rockstar energy look […]

Baffin, the Canadian-based designer and manufacturer of cold-weather performance boots since 1979, dropped its Downtown collection of urban winter boots available to Canadian and U.S. consumers. Inspired by people who brave winter’s cold in cities and urban locales, the Downtown Collection offers “proven technology, comfort and warmth” in two men’s styles and three women’s styles. […]

Timed with the introduction of Gore-Tex’s AW22 season product launch, the company created its “Our Work Is Never Done” campaign showcasing four decades of innovation from Gore’s Fabrics Division.  The story outlines Gore’s journey “to develop its high-performing product technologies in durable, waterproof, windproof, and breathable protection.” The campaign ends with introducing new Gore-Tex products […]

 Jack Wolfskin, the technical and sustainable outerwear manufacturer, is continuing its sustainable product line with the Tapeless Jacket, available in Fall 2022. The Tapeless Jacket eliminates 60 feet of seam-seeling tape and introduces a new seam construction.  “Seam tape is the weakest component used in the production of waterproof outdoor apparel. The weight of the […]

Revo launched its Revo Sonic audio sunglasses that let listeners field phone calls, listen to music and monitor fitness workouts with an optional app.  Three years in the making, the new frames combine Bluetooth audio technology with the brand’s signature NASA polarized lenses. The glasses feature RevoWhisper technology, which cancels out ambient noise while enhancing […]

Swiss sports brand On presents the first shoe made from carbon emissions, called Cloudprime. “This is a significant moment in On’s journey to move away from petroleum-based resources by creating a new foam material called CleanCloud, made using carbon emissions as a raw material. On is the first company in the footwear industry to explore […]

Aetrex, Inc. (Aetrex), the manufacturer of foot scanning technology, orthotics, comfort and wellness footwear, launched its Foot.com data portal, a dedicated platform to help shoe manufacturers worldwide create better-fitting footwear.  Users can view and extract global 3D foot data by gender, foot size, country, and more. “Launching the portal marks a significant step forward in […]

KUIU, the manufacturer of performance hunting gear, launched a line of apparel focused on silent movement in cold conditions, engineered with a feature set for treestand hunting.  The Proximity series includes the Proximity Insulated Hooded Jacket and Proximity Insulated Pant,and combines technologies to ensure the wearer is undetected during close encounters with wildlife in cold weather conditions.  Both […]

BOULDER, Colo. (Sept. 14, 2022) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, and Volcom, the iconic board sports brand, today announced the Matador x Volcom Bark Camo print collaboration. Building off the success of the brands’ first collaboration, which launched in 2021, the Bark Camo print is offered in a robust […]

Honey Stinger announced its Fall NCAA College Hive captains. They include Rutgers soccer player Riley Tiernan, Notre Dame football player Chris Tyree, Temple basketball player Jalynn Holmes, and Auburn football player TJ Finley. The College Hive is the company’s Name, Image and Likeness (NIL) program for collegiate athletes that rolled out in fall 2021.The program […]

Building on its growth in Europe, the e-bike brand Econic One launched three styles in the U.S. for a wide range of intended purposes and riding styles designed to cover the majority of riders.  Styles include: Econic One Comfort Limited Econic One Bandit Econic One Adventure Econic One e-bikes are Class I models featuring pedal […]

OGDEN, UTAH (Sept. 13, 2022) — Salomon, a leading global outdoor sports brand based in the French Alps, today unveiled a new brand signature, updated logo, and brand campaign video as part of the company’s objective to inspire a new, younger audience of outdoor enthusiasts and athletes to unleash the best version of themselves. The […]