Archives: Press Releases

Ruffwear released its limited-edition Meadow Stream collection—three products that are made from the excess material it uses to create dog-specific products in the company’s line. The collection pays homage to the brand’s ongoing commitment to sustainability and its effort to limit waste from previous product launches. “With a bit of creativity and resourcefulness, surplus fabric […]

Smith announced that Australian-based big air and slopestyle snowboarder, Tess Coady, was added to its global snow team. The multi-year partnership was facilitated by Smith Australia. Raised in St. Kilda, Australia, Coady, a lifer in the sport, earned gold at the 2022 LAAX Open Slopestyle, bronze finalist at the 2021 World Championships Slopestyle, and gold […]

BUFFALO, N.Y. (Jan. 20, 2021) – Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey protein in its purest form, also […]

Building on the success of its 9 Peak, Suunto created the 5 Peak for the outdoor fitness enthusiast looking for a lightweight GPS watch with up to 100 hours of battery life at a cost-effective price point.  An evolution of the original Suunto 5, the watch is “41 percent lighter than its forbear, is sleeker […]

Honey Stinger launched its College Hive NIL (Name, Image, Likeness) program for collegiate athletes. The program is an extension of its athlete ambassador community, The Hive. “Honey Stinger is used by over 250 NCAA programs and is trusted by strength coaches and dietitians from all Power 5 Conference schools,” said Rich Thompson, interim CEO, Honey […]

LifeStraw announced the spring launch of its Peak Series water filtration systems designed for use outdoors and in the backcountry. Building on the success of the original LifeStraw design, the Peak Series features five models in lightweight and compact carrying options and includes the re-designed Personal Water Filter Straw, 650ml and 1L Collapsible Squeeze Bottle […]

SEATTLE – Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, announces three  new hires and celebrates a recent partnership with 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations […]

Prana released its cold-weather active collection for Fall/Winter 2022. The Alpine Air series and Insulo Stretch Hooded Jackets use PrimaLoft P.U.R.E Black technology which “reduces carbon emissions by 70 percent during the production process. This carbon offset is equivalent to more than 10,500 trees capturing a year’s worth of CO2 from the atmosphere.”* “We have […]

Osprey announced that its F22 product line puts the brand on track to becoming “the most progressive, transparent and sustainable hardgoods brand worldwide.” By shifting to recycled materials, Osprey said it is “reducing its impact by 30 percent to 40 percent compared to using virgin materials.” For F22, new main body fabrics are made of […]

Jack Wolfskin’s FW22 collection represents the brand’s latest strategic direction under CEO Richard Collier; and its core message, “We Live to Discover,” includes a “subtle revision” of its corporate logo, the wolf paw. “Jack Wolfskin was forged around a campfire over 40 years ago. We are now taking the brand back to its roots,” said […]

DAYTONA BEACH, Fla. (January 18, 2022) – Leading performance eyewear brand, Costa Sunglasses, welcomes one of bass fishing’s most decorated anglers to its roster, Kevin VanDam. Heading into the 2022 season, VanDam will depend on Costa’s high-performance eyewear for his continued success on the Major League Fishing (MLF) Bass Pro Tour. “I am so excited […]

Outdoor Research announced at the SHOT Show that it will rebrand its tactical and working professional lines under the name OR Pro. “This rebranding speaks to the work our OR team has been doing for decades—designing and developing products for professionals both here in the U.S. and around the world,” said David Hein, general manager, […]

LOUISVILLE, Colo. (Jan 18, 2022) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with Canadian freeride mountain biker, Mark Matthews. Matthews, 31, will work with PEARL iZUMi to be a voice for the brand’s initiatives centered around the mountain bike community, sustainability and culture. “I am stoked […]

Artilect, the performance brand, has used YKK’s Touchlink Near Field Communication (NFC) enabled zipper in 17 styles for men and women in its FW22 apparel collection. In using the Touchlink zippers, Artilect “aims to provide consumers with richer user experiences and enhanced product functionality.” With a tap from a smartphone on the zipper, consumers can […]

LOS ANGELES, CA – January 17, 2022 –  HEX, the award-winning fashion accessory brand, today introduces Aspect, a new collection of bags designed to equip creatives with style, function and added technology they need for every day. The Aspect Collection is built around the foundation of a water-resistant and recycled 600D polyester exterior, keeping the […]