Archives: Press Releases

Inov-8, headquartered in the UK’s Lake District, known for its all-terrain footwear, apparel and equipment, announced it expanded its hike offering with a clothing collection called Venturelite.  Helen Stuart, inov-8’s head of clothing and equipment, said, “We’ve seen the continued growth in popularity of faster-paced hiking and want to give these outdoor lovers the same […]

LifeStraw launched its large capacity Peak Series 8L Gravity Water Filter Systems, designed for extended use in the outdoors and backcountry. Products include the Peak 8L Gravity Water Filter System and Peak 8L + 8L Water Filter System with Safe Water Storage. The Peak 8L Gravity Filter can be used independently or with the 8L […]

Reima, the 78-year-old Finish outdoor apparel and footwear brand for kids, debuted its U.S. SS23 line—its most environmentally conscious collection to date. Offering sustainably made polyfluoroalkyl (PFA) substance-free rainwear and sunproof swimwear with a UPF of 50+, the collection will be available in the states in February 2023. “Reima is the sole global lifestyle children’s […]

Saucony showcased the Endorphin Pro 3 during Parish Fashion Week on June 21 at the Saucony House of Speed. Its most cushioned carbon-plated running shoe in the Endorphin Collection, the Endorphin Pro 3, is engineered with Saucony’s Speedroll technology, a carbon-fiber plate with a thicker stack of PwrRun PB foam. These features work together to […]

100%, the San Diego, CA-based sports performance company, announced the launch of its 2022 Peter Sagan Limited Edition Collection.  The collection features a bold interpretation of a tie-dye design that represents Peter’s journey with the new Team TotalEnergies. The design blends bright colors with triple-layer purple mirrored lenses, which is a stark contrast to Sagan’s […]

Ripton & Co., maker of technical active stretch Jorts for the Active Outdoor Lifestyle Market re-launched its Black Acid Washed Jorts with a limited-edition twist featuring a skeleton hand on the back left pocket. “These jorts are an absolute showstopper,” said Elliot WIlkson-Ray, company founder. “The black acid wash is loud and super edgy and […]

Revo, the performance sunglasses manufacturer, announced today that it collaborated with Peloton instructor Kendall Toole to design three limited-edition sunglasses.  The capsule collection, Revo x Kendall Toole, features three fashion-forward styles. The frames are environmentally friendly—-made from biodegradable acetate. The sunglass collection comes in three colors – Bolt (Tortoise with Graphite lens), Palm Springs (Amber […]

Forme, which designs patented performance wearables to correct posture and musculoskeletal disorders, boost recovery and performance, announced C.T. Pan as an international brand ambassador. “C.T. Pan is a proven winner on the PGA tour, and we are thrilled to welcome him as a Forme brand ambassador,” said Dr. Stephen Liu, chairman and founder, Forme. “I […]

Saucony announced that it opened the House of Speed to celebrate the launch of the Endorphin Pro 3 and Endorphin Speed 3, the latest advancements in the brand’s Endorphin Collection. In addition to Saucony’s Technical team on-hand, the House of Speed will serve as the site for a run thru Paris to try the Endorphin Pro […]

  Saucony offers the novice or experienced ultramarathoner a comfortable, responsive and surefooted stride with the release of its revamped Xodus Ultra. An award-winning trail line for the brand, the shoe is roomier with a distance-specific last, a full-length core of PwrRun PB cushioning, and a redesigned PwrTrac outsole.  “With the Xodus Ultra, our mission […]

AKU, the manufacturer of hiking and mountaineering boots in Italy for over 50 years, introduced new styles for SS23. The FlyRock and FlyRock GTX, for men and women, are fast hiking shoes where traction, protection and high cushioning are needed. Both styles feature AKU’s Dynamic Fit technology, which adapts the boot’s heel tension with natural […]

Zealios, the Bend, OR-based outdoor performance and adventure brand, announced it signed a new partnership as the official sunscreen and anti-chafe sponsor of Life Time Athletic Events. Zealios offers a range of personal care products, including sun care, hair care and anti-chafe/skincare solutions. “Life Time produces some of the most iconic endurance events in the […]

Hoka One One plans to launch its first global ad campaign under a new brand platform, “Fly Human Fly.” Hoka, owned by Deckers Brands, said the platform “acts as a catalyst to encourage consumers to meet Hoka at the starting line and take flight to new heights – together.” Fly Human Fly includes a 60-second film featuring […]

Ombraz Sunglasses are back again with two new styles—Teton and Viale—bucking the sidearm trend with upgrades to traditional sunglasses, eliminating pinching, temple fatigue, headaches, and breakage. With the addition of the Teton and Viale, the company offers five sunglass styles. The new frames unlock armless sunglasses made TR-90 Aerospace-grade nylon and equipped with a custom-woven, […]

Roll Recovery, a maker of deep tissue massage therapy tools for recovery and athletic performance, launched its R1 Percussion Massage Device. Designed for pre-workouts and recovery post-workout, the R1 boasts a compact size, quiet motor, 7-plus hour battery life, and compliments the brand’s recovery tools. “As we explored the percussion device market, we discovered the […]