Black Crows, the French ski brand and manufacturer of performance ski products and apparel, launched its Wild Outside-In campaign highlighting Xpore apparel collection that are “PFC free, toxic free, breathable, and waterproof,” said the brand.

The shift regarding the company’s technical textile range is entering its third season. Three years ago it partnered with BenQ, a Taiwanese compant that produces Xpore, a “microporous membrane using water-based glues and solvents, which makes it less harmful for the environment,” the brand continued.

Designed and tested at Blackcrows’ headquarters in Chamonix, France, its Freebird Xpore apparel collection is made in Europe. To learn more, go here

Photo courtesy Black Crows